SBD/December 14, 2012/Marketing and Sponsorship
Notre Dame The Top-Selling College Team On Fanatics.com Since Start Of Football Season
Published December 14, 2012
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Notre Dame’s resurgence on the football field this year has paid dividends with e-commerce specialist Fanatics.com. The Fighting Irish has been the site's top seller since Aug. 30 -- when the college football season began -- while Alabama is second, followed by Oregon, Ohio State and Florida. Notre Dame sales are up 232% since Aug. 30, marking the top increase among colleges on Fanatics.com. Since the BCS bowl matchups were announced on Dec. 2, the school with the best sales percentage increase compared to the same dates last year is Northern Illinois at 304%. The MAC-champion Huskies will take on Florida State in the Orange Bowl on New Year’s Day. Of the 35 bowl games that will be played between Saturday and the National Championship game on Jan. 7, 27 games will include a school that has its online store run by Fanatics Retail Group -- including Alabama, Oklahoma, Texas, Florida State and Oregon.
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