SBD/December 13, 2012/Marketing and Sponsorship

Former Vibram CEO Tony Post To Launch Topo Athletic Brand Running Shoes

Post's new brand is backed by $5M in funding from Norwest Venture Partners
Former Vibram USA Founder & CEO and Rockport Senior VP/Product & Marketing Tony Post is "launching his own athletic footwear brand," according to Donna Goodison of the BOSTON HERALD. Post's Newton, Mass.-based Topo Athletic will "unveil an ultra-lightweight product line for running and functional training at next month’s Outdoor Retailer trade show in Salt Lake City, in advance of a May retail debut." Post said that the footwear "won’t be minimalist or barefoot shoes like Vibram’s FiveFingers." The line includes "a sock that works together with the shoes as a system." Goodison notes Topo Athletic has "a handful of employees in the Boston area and China, where initial products are being produced." Topo is "backed by Post and $5 million in funding from Palo Alto, Calif.-based Norwest Venture Partners" (BOSTON HERALD, 12/13).
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