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SBD/December 13, 2012/Leagues and Governing Bodies
Thursday Night NFL Games Unlikely To Disappear Despite Cries Of Sloppy Games
Published December 13, 2012
RATINGS JUMP FOR THURSDAY GAMES: USA TODAY’s Michael Hiestand reports Thursday night games on NFL Network expanded from eight to 13 games this season, and the "game ratings are up over last year.” Given that game ratings for the NFL’s other TV carriers are “holding steady, there’s no incentive for the NFL to cut back on weeknight games.” The NFL has “used its prime-time games as a selling point in getting distribution by cable TV operators for NFL Network,” and the increased game schedule “helped it raise its household reach to about 71 million from about 58 million a year ago.” The league someday “might sell rights to Thursday night games to a network.” But NFL Media COO Brian Rolapp has said that the game will “stay on NFL Network for years to come” (USA TODAY, 12/13).