A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).
|
How would you rate the current popularity of college sports?
|
| SPORT |
WORSE
THAN EVER
|
POOR
|
FAIR
|
GOOD
|
BETTER
THAN EVER
|
NOT SURE
|
| College football |
0%
|
0%
|
3%
|
33%
|
64%
|
0%
|
| Men's basketball |
0%
|
1%
|
15%
|
57%
|
27%
|
0%
|
All other
college sports |
3%
|
23%
|
42%
|
25%
|
5%
|
2%
|
| |
|
|
|
|
|
|
|
At what point will the majorty of D-I athletic departments
bring the sales of their sponsorship rights in-house?
|
| TIME FRAME |
%
|
| Within two years |
7%
|
| 3-5 years |
41%
|
| 6-10 years |
14%
|
| 11+ years |
5%
|
| Never |
23%
|
| Not sure/No response |
10%
|
