SBD/December 12, 2012/Research and Ratings

School Spirit: Sports Execs Say College Football Is More Popular Than Ever

A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).

How would you rate the current popularity of college sports?
SPORT
WORSE
THAN EVER
POOR
FAIR
GOOD
BETTER
THAN EVER
NOT SURE
College football
0%
0%
3%
33%
64%
0%
Men's basketball
0%
1%
15%
57%
27%
0%
All other
college sports
3%
23%
42%
25%
5%
2%
 
At what point will the majorty of D-I athletic departments
bring the sales of their sponsorship rights in-house?
TIME FRAME
%
Within two years
7%
3-5 years
41%
6-10 years
14%
11+ years
5%
Never
23%
Not sure/No response
10%

 

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