Galaxy, AEG To Upgrade StubHub Center NBA Opens New Instant Replay Center IOC Moves Ahead With Bid Reform Breeders' Cup Signes Longines As Sponsor Braves Name Hart To Top Baseball Role One Direction Announces '15 Stadium Tour MLB Wants Domestic Violence Policy In Place By '15 WS Game 2 Overnight Projects Win For Fox McGladrey Extends PGA Tour Deal Classified Advertisements
SBD/December 12, 2012/Research and RatingsPrint All
A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).How would you rate the current popularity of college sports?
THAN EVERNOT SURE
College football0%0%3%33%64%0% Men's basketball0%1%15%57%27%0% All other
college sports3%23%42%25%5%2%At what point will the majorty of D-I athletic departments
bring the sales of their sponsorship rights in-house?
TIME FRAME% Within two years7% 3-5 years41% 6-10 years14% 11+ years5% Never23% Not sure/No response10%