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SBD/December 12, 2012/Research and RatingsPrint All
A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).How would you rate the current popularity of college sports?
THAN EVERNOT SURE
College football0%0%3%33%64%0% Men's basketball0%1%15%57%27%0% All other
college sports3%23%42%25%5%2%At what point will the majorty of D-I athletic departments
bring the sales of their sponsorship rights in-house?
TIME FRAME% Within two years7% 3-5 years41% 6-10 years14% 11+ years5% Never23% Not sure/No response10%