A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/December 12, 2012/Research and RatingsPrint All
A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).How would you rate the current popularity of college sports?
THAN EVERNOT SURE
College football0%0%3%33%64%0% Men's basketball0%1%15%57%27%0% All other
college sports3%23%42%25%5%2%At what point will the majorty of D-I athletic departments
bring the sales of their sponsorship rights in-house?
TIME FRAME% Within two years7% 3-5 years41% 6-10 years14% 11+ years5% Never23% Not sure/No response10%