SBD/December 12, 2012/Research and Ratings

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  • School Spirit: Sports Execs Say College Football Is More Popular Than Ever

    A majority of sports execs feel that the popularity of college football is better than ever, according to a Turnkey Sports Poll conducted in November. Sixty-four percent of execs agreed with that sentiment, while 33% said the level of popularity was good. Meanwhile, 57% of execs said the popularity of men’s college basketball was good and 27% said it was better than ever. Forty-two percent of execs said the popularity of all other college sports was fair, with 25% saying good and 23% saying poor. Execs also were asked about the prospects for college athletic departments taking sponsorship sales in-house. Forty-one percent of execs said the majority of D-I schools would bring sales in-house in 3-5 years, while 23% said never (Turnkey Sports).

    How would you rate the current popularity of college sports?
    SPORT
    WORSE
    THAN EVER
    POOR
    FAIR
    GOOD
    BETTER
    THAN EVER
    NOT SURE
    College football
    0%
    0%
    3%
    33%
    64%
    0%
    Men's basketball
    0%
    1%
    15%
    57%
    27%
    0%
    All other
    college sports
    3%
    23%
    42%
    25%
    5%
    2%
     
    At what point will the majorty of D-I athletic departments
    bring the sales of their sponsorship rights in-house?
    TIME FRAME
    %
    Within two years
    7%
    3-5 years
    41%
    6-10 years
    14%
    11+ years
    5%
    Never
    23%
    Not sure/No response
    10%

     

    Print | Tags: Research and Ratings, NCAA
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