SBD/December 12, 2012/Marketing and Sponsorship

Usain Bolt To Appear In Latest Spot For Virgin Media

Gold Medal-winning Jamaican sprinter Usain Bolt will “star in the new TV ad for Virgin Media" in the U.K., continuing a relationship that "began with DDB, the brand's former ad agency,” according to Maisie McCabe of MARKETING magazine. Sources said that members of the company's marketing team “flew out to Jamaica in late November to shoot a Bartle Bogle Hegarty-created TV ad with Bolt.” Bolt has “starred in a number of ads for Virgin Media including a TV ad made by DDB UK early this year which showed Bolt dressed up as Sir Richard Branson, founder and chairman of the Virgin Group.” A Virgin Media spokesperson declined to comment on “whether Bolt was going to star in a new Virgin Media TV ad” (, 12/12).
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