SBD/December 12, 2012/Marketing and Sponsorship

Rush Soccer Hires 11 Sports Media To Sell Jersey Rights For Youth Program

11 Sports Media, a soccer marketing firm, has been engaged by Denver-based Rush Soccer to sell the jersey rights for the youth program. Following a deal earlier this week with adidas to be the club's official apparel partner, Rush -- which is one of the leading youth sports organizations in the U.S. with 39,000 members across 26 states -- is seeking a national sponsor. 11 Sports Media estimates that the sponsorship would yield more than 50 million impressions over the course of one year. Rush also operates 50 tournaments each year, attracting more than 200,000 players and spectators. 11 Sports Media Principal Eddie Salcedo and co-Founder Josh Keller will lead the sales efforts. The company provides consultation, sales and support to properties such as Red Bull North America, Boost Mobile and adidas.
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