SBD/December 12, 2012/Franchises

Running With The Bulls: MiLB Team Creates Promo Centered Around Top Prospect

Bulls' ticket-package promotion surrounding Myers will sell for $24
The Triple-A International League Durham Bulls are rolling out a unique ticket promotion for the ’13 season around a player who may not even take one at-bat in the team’s uniform. The Bulls are the top farm team for the Rays, who acquired ’12 Minor League Player of the Year Wil Myers earlier this week in a trade that sent Ps James Shields and Wade Davis to the Royals. Bulls Dir of Marketing Scott Carter said he wanted to “strike while the iron was hot” in the aftermath of the trade, so the team created the “Wil He, Won’t He?” campaign. The promotion centers on whether Myers will spend next season playing for the Rays or Bulls. The $24 package includes tickets to games on Opening Day, July 4 and Fan Appreciation Day at the end of the year. Fans will receive an extra game for free if Myers earns a spot on the Rays’ roster during Spring Training and is not in Durham on Opening Day. “It’s got an incredibly long shelf life because it only gets more interesting as Spring Training progresses,” Carter said. “As he does well or doesn't, everybody who’s purchased that package will have a vested interest into what happens.” Bulls Premium Ticket Sales Manager Eli Starkey said the team already has gotten “great feedback” for the promo. Starkey: “If he’s here, you get to see great baseball. If he’s not, you’re still going to see great baseball.”
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