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SBD/December 11, 2012/Media
ESPN's "MNF" Overnight Up 43% Despite Patriots' Blowout Win Over Texans
Published December 11, 2012
LOOKING AHEAD: Next week's "MNF" game features Jets-Titans, and in N.Y., Bob Raissman writes despite both teams sporting losing records, ESPN execs should "not be concerned about being stuck" with the matchup. By the end of the week, some "new and unusual storyline will materialize" around the Jets, giving "all interested parties something to dig into." That has become "business as usual for the Jets." There always is "another week to rant about how the Jets won’t make the playoffs, which provides a segue to [Owner] Woody Johnson’s hit list." It will "only get better when ESPN starts throwing its promotional weight behind the game." Raissman: "As bad as Monday’s game looks going in, it will be talked about, ad nauseam. The Jets have enough built-in controversy to make that happen" (N.Y. DAILY NEWS, 12/11).