Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/December 11, 2012/Media
Published December 11, 2012
INTERNET TRAFFIC: The AP's Jenna Fryer noted Lucas Oil President & CEO Forrest Lucas in June "plans to launch Lucas Oil Network, an Internet television network that will offer a heavy dose of race programming." Lucas Oil spokesperson Stuart Rowlands said, "In a time when motorsports are a little down, we are going forward just full bore." He added that the network would "immediately increase the company's reach." Lucas "expects MAVTV to remain successful, but he's preparing for the day that television becomes less prominent" (AP, 12/7).
RADIO FLYERS: TOM TAYLOR NOW reports Houston-based Gow Broadcasting has acquired "sports update service Sports Flash." Sports Flash Founder Mike Sinnott will become Yahoo Sports Radio VP, "specializing in the 'sports updates business.'" Gow said that its network "is thriving." Gow: "Since we announced our partnership with Yahoo Sports on August 1, 2011, the company has more than doubled its affiliate base, from 170 to over 360" (TOM TAYLOR NOW, 12/11 issue).
GIRLS' NIGHT OUT: The '13 WNBA Draft on April 15 will be held live in primetime for the first time in the league's 17-year history. ESPN2 will provide coverage of the first round starting at 8:00pm ET, with ESPNU televising the second and third rounds starting at 9:00pm (WNBA).