SBD/December 11, 2012/Colleges

Eye Of The Tiger: LSU Nets More Than $18M In Profits For '11-12 Athletic Year

LSU donated $8.2M of its '11-12 athletic department profits to academics
LSU’s '11-12 athletic year was "both a highly visible and profitable one," according to Scott Rabalais of the Baton Rouge ADVOCATE. Numbers submitted under the U.S. Department of Education’s Equity in Athletics Disclosure Act show that LSU "ranked sixth nationally in 2011-12 with revenues of $113,964,540." After all expenses, the department "managed a profit of $18,261,340." LSU Senior Associate AD/Business & CFO Mark Ewing said that LSU’s profit "came before the department donated approximately $8.2 million to the academic side of the university." Rabalais notes LSU’s total athletic revenue comes from "a variety of sources such as ticket sales, TV and radio contracts and merchandising as well as donations through the Tiger Athletic Foundation." Eleven schools "reported revenues of more than $100 million, led by Texas with $163.3 million." Of LSU's revenue, approximately "60 percent -- $68,804,309 -- came from football." Meanwhile, LSU Associate Vice Chancellor Herb Vincent said that the school has "sold just more than 10,000 tickets for the Dec. 31 Chick-fil-A Bowl against Clemson." That number still is "far short of the allotment of 16,000 the school received." Vincent said that the school is "trying to promote ticket sales through a variety of sources, especially with alumni groups." The Atlanta area -- where the bowl game will be played -- is "one of LSU’s largest alumni areas outside Louisiana" (Baton Rouge ADVOCATE, 12/11).
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