SBD/December 10, 2012/Research and Ratings

Overnight Ratings: Heisman Ceremony Second Best Since '94; UFC Up On Fox

ESPN earned a 3.1 overnight Nielsen rating for Saturday night’s Heisman Trophy presentation, which saw Texas A&M QB Johnny Manziel become the first freshman to win the award. The 3.1 rating marks the second-best Heisman overnight on record (dating back to ’94), behind only Alabama RB Mark Ingram’s win in ’09 (3.6 overnight). This year’s telecast is also up 7% from a 2.9 overnight for Baylor QB Robert Griffin III’s win last year and up 29% from Auburn QB Cam Newton’s win in ’10. San Antonio led all markets with a 9.9 local rating for the Heisman telecast, followed by Birmingham (8.6) and K.C. (7.5).

FIVE FOR FIGHTING: "UFC on Fox 5" earned a 2.8 overnight Nielsen rating on Saturday night, marking the second-best overnight for the MMA outfit’s telecasts on Fox to date, behind a 3.5 for "UFC on Fox 1" in November '11. Saturday night’s telecast was up 65% from "UFC on Fox 4," which aired in August up against the London Games. "UFC on Fox 5" peaked at a 3.6 rating from 10:00-10:30pm ET for the main event between Benson Henderson and Nate Diaz. Las Vegas led all markets with a 6.3 local rating, followed by Louisville (5.0) and Sacramento (4.7)

BO KNOWS RATINGS: ESPN earned a 2.3 rating for its “30 for 30” documentary on Bo Jackson following the Heisman ceremony, marking the net's best overnight rating on record for a documentary, behind only "The Fab Five" from March '11. "You Don't Know Bo" was also up 44% from the doc on former USC QB Todd Marinovich following last year’s ceremony. The Jackson doc was up 28% from the “30 for 30” film on the SMU death penalty following the ’10 ceremony.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN All America Team Show"
12/8
ABC
3:00-4:00pm
0.6
"ESPN Sports Saturday"
12/8
ABC
4:00-6:00pm
0.7
NCAA Basketball: Arkansas-Michigan
12/8
CBS
12:30-2:30pm
0.9
"College Football Today"
12/8
CBS
2:30-3:00pm
1.2
NCAA Football: Army-Navy
12/8
CBS
3:00-7:00pm
4.1
"UFC on Fox 5"
12/8
Fox
8:00-10:30pm
2.8
Red Bull Signature Series: Rampage
12/8
NBC
2:00-4:00pm
0.5
Golf: Franklin Templeton Shootout: Third Round
12/8
NBC
4:00-6:00pm
0.7
"The NFL Today"
12/9
CBS
12:00-1:00pm
2.9
"NFL on CBS": (single)
12/9
CBS
1:00-4:05pm
11.3
Deer Valley Celebrity Skifest
12/9
CBS
5:00-6:00pm
1.1
"Fox NFL Sunday"
12/9
Fox
12:00-1:00pm
3.7
"NFL on Fox": (regional)
12/9
Fox
1:00-4:15pm
11.4
"NFL on Fox": Saints-Giants (91%)
12/9
Fox
4:15-7:30pm
17.0
ISU Grand Prix of Figure Skating
12/9
NBC
1:00-3:00pm
0.7
Golf: Franklin Templeton Shootout: Final Round
12/9
NBC
3:00-6:00pm
0.6
"Football Night in America"
12/9
NBC
7:30-8:15pm
5.1
"Sunday Night Football": Lions-Packers
12/9
NBC
8:30-11:30pm
13.6

 

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