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Throw It Down! NBA Hits 1 Billion Video Views On Official YouTube Channel

The NBA has surpassed 1 billion video views on its official YouTube channel, making it the first pro sports channel on YouTube to reach the mark. The NBA first teamed with YouTube in late '05, launched the dedicated channel two years later, and recently expanded the relationship to show more than 350 NBA D-League games live. "This is a real rubber stamp of how our content, and this means of delivery, is resonating with fans," said NBA Entertainment Exec VP and Exec Producer of Production, Programming & Broadcasting Danny Meiseles. To mark the milestone, the league uploaded a thank-you video featuring highlights of several of the most-viewed clips in the channel's history.

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SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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