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SBD/December 7, 2012/Media
Sources: Big East TV Deal Could Be As Little As $60M Per Year
Published December 7, 2012
JUMPING THROUGH HOOPS: On Long Island, Greg Logan wonders if basketball-only schools like St. John's and Seton Hall "can expect a boost in revenue now that their TV rights are being packaged together with football to add value." Aresco said, "I can't say how we're going to divide revenue at this point. ... I've spent time talking to the basketball schools and making sure our basketball brand remains really strong." Aresco "admitted the Big East might have to negotiate contracts with multiple media entities to maximize revenue and denied the possibility of a move by the basketball schools to form their own league." He said, "Our basketball schools have been committed to this model. There are a lot of reasons to be with the football schools. We think, ultimately, it produces more revenue for everyone." Aresco said that the league is "considering a scheduling model where 'brand name' teams such as St. John's, Georgetown, Villanova, Marquette and Connecticut might play more home-and-home series." Aresco: "The media companies really like that idea, and so do our basketball schools" (NEWSDAY, 12/7).