SBD/December 7, 2012/Marketing and Sponsorship

Sporting Goods Manufacturer STX To Be Official Supplier Of NCAA Lacrosse Championships

Baltimore-based sporting goods manufacturer STX has "signed a three-year agreement to become the supplier" of the men's and women's NCAA Lacrosse Championships, according to Chris Korman of the Baltimore SUN. STX as part of the agreement will "provide balls and nets for the event." The company also will "supply equipment used in interactive displays around the stadium, and will bring athletes" sponsored by STX to meet with fans and the media. STX Marketing Dir Ed Saunders said that this agreement is "unique in the sport." He added that "increased interest in the sport of lacrosse -- especially in the South and Midwest -- has helped fuel what will be STX's best year, with growth of 20 percent." Korman noted next year's NCAA men's championship "will be hosted by Philadelphia, but the event returns to Baltimore in 2014 for a sixth time since 2004." The Division I women's championship also will "be in Philly next year," but the Division II and III tournaments will be hosted by Stevenson Univ. in Owings Mills, Md. (BALTIMORESUN.com, 12/6).
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