SBD/December 6, 2012/Research and Ratings

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  • Return Of Games Boosts NBA TV In Nov.; Fuel TV Sees 11th Straight Month Of Growth

    With the NBA season beginning at its regularly-scheduled time this year, NBA TV received an enormous boost to its viewership in November for both primetime and total-day audience. The net averaged 157,000 primetime viewers in November, up 504% from the same period last year when the net was without live games due to the lockout. This year's figure is up 35% from '10. Total-day viewership for the net also was up 369% from last year. Fuel TV saw big gains in November. The net was up 119% in primetime, marking Fuel TV's 11th straight month of growth. Without a Thanksgiving night game this season, NFL Network saw its primetime audience drop 29% in November. Last year, the net aired 49ers-Ravens on Thanksgiving night, which marked its most-viewed telecast ever. ESPN also struggled last month. The net's primetime audience was its lowest since '07 and down 16% from '11. A lack of NHL game telecasts was a factor in NBC Sports Network's 45% primetime audience drop in November. After Golf Channel had record-breaking numbers last November -- fueled by the Presidents Cup and Emirates Australian Open -- the net struggled this year with primetime viewership down 81%. The 65,000 average viewers in primetime was its lowest mark since at least '07.

    ZOMBIELAND: After ESPN's "MNF" telecasts topped the list of most-watched shows in November last season, the top two spots this year were taken by episodes of AMC's "The Walking Dead." The "MNF" telecasts last month all ranked in the top 10, which was rounded out by election night coverage on Fox News. The Nov. 5 Eagles-Saints game was the top cable TV sports telecast audience in November with 12.9 million viewers.

    CABLE SPORTS NETWORK PRIMETIME VIEWERSHIP IN NOVEMBER
    NETWORK
    '12 (000)
    '11 (000)
    '10 (000)
    '09 (000)
    '08 (000)
    '07 (000)
    ESPN
    3,075
    3,664
    3,922
    3,272
    3,138
    2998
    NFL Network
    647
    907
    732
    456
    470
    233
    ESPN2
    517
    636
    850
    1,076
    886
    747
    Speed
    180
    221
    230
    240
    253
    214
    NBA TV
    157
    26
    116
    n/a
    n/a
    n/a
    NBC Sports Network
    108
    198
    278
    279
    294
    192
    ESPNews
    84
    113
    97
    74
    85
    98
    Golf Channel
    65
    339
    83
    105
    75
    89
    Fuel TV
    35
    16
    n/a
    n/a
    n/a
    n/a
    Fox Soccer
    31
    40
    45
    46
    n/a
    n/a
    MLB Network
    29
    40
    28
    n/a
    n/a
    n/a
     
    CABLE SPORTS NETWORK TOTAL-DAY VIEWERSHIP IN NOVEMBER
    NETWORK
    '12 (000)
    '11 (000)
    '10 (000)
    '09 (000)
    '08 (000)
    '07 (000)
    ESPN
    1,228
    1,430
    1,520
    1,252
    1,205
    1,205
    ESPN2
    323
    370
    424
    401
    392
    375
    NFL Network
    204
    264
    212
    145
    134
    88
    Speed
    105
    131
    126
    146
    137
    112
    NBA TV
    75
    16
    48
    n/a
    n/a
    n/a
    ESPNews
    69
    75
    70
    59
    69
    75
    NBC Sports Network
    52
    71
    100
    120
    112
    88
    Golf Channel
    44
    127
    55
    62
    45
    52
    Fox Soccer
    31
    27
    32
    31
    n/a
    n/a
    Fuel TV
    20
    9
    n/a
    n/a
    n/a
    n/a
    MLB Network
    19
    20
    16
    n/a
    n/a
    n/a
                 

    NOTES: Figures not available for cable nets that do not subscribe to regular Nielsen ratings, including the Big Ten Network, ESPNU, ESPN Classic, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, Universal Sports, Outdoor Channel and Sportsman Channel.

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