Menu
Marketing and Sponsorship

Title Sponsorship Negotiations Continue For '13 LPGA Safeway Classic

The '13 LPGA Tour Safeway Classic "remains up in the air as tournament organizers continue to negotiate with Safeway about continuing as sponsor," according to Mike Tokito of the Portland OREGONIAN. Safeway and event organizer The Tournament Golf Foundation "have been in discussions about renewing the relationship" since this year's tournament in August. One potential "sticking point in the negotiations is the length of the sponsorship agreement." When Safeway originally signed on as sponsor in '96, it signed "a three-year rolling contract, and for the first 13 years, the grocery chain agreed to extend the deal one additional year at the end of each tournament." But in '08, Safeway decided to "revisit the rolling clause and made 2011 an option year." After the '10 tournament, Safeway "announced in October that it picked up the 2011 option." A similar one-year extension "was announced last December." Safeway President of Seattle & Portland Divisions Steve Frisby said, "This is the time of the year when those decisions are made, and I would fully expect there would be an announcement in short order." Tokito notes the tournament has been played "in the Portland area for 41 years, making it the longest-running regular tournament on the LPGA Tour." This year's event, held at Pumpkin Ridge Golf Club’s Ghost Creek course in North Plains, drew 81,000 fans, "the fourth consecutive year in which attendance has been at least 80,000." Meanwhile, an "exclamation point" was put on the '12 event yesterday when it was announced that the tournament raised $1M for charity (OREGONLIVE.com, 12/5).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/12/06/Marketing-and-Sponsorship/Safeway-Classic.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/12/06/Marketing-and-Sponsorship/Safeway-Classic.aspx

CLOSE