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Marketing and Sponsorship

DHL Extends Primary Sponsorship Deal With IndyCar Champ Hunter-Reay Through '13

DHL has reached an agreement to be the full primary sponsor for Izod IndyCar champion Ryan Hunter-Reay for the '13 season. The agreement extends DHL's sponsorship of the race team into its third consecutive season. Continuing sponsorship elements in '13 include DHL image and advertising rights as well as VIP hospitality platforms for DHL customers at races (DHL). Hunter-Reay will change his car number from No. 28 to No.1, and he said that his team "deserved to have No. 1 on the car." In Indianapolis, Curt Cavin wrote it was a "difficult decision because Hunter-Reay has an emotional tie to No. 28, which represents to him the 28 million people fighting cancer on any given day globally." Andretti Autosport Owner Michael Andretti was a "driving force in the decision." Andretti said, "We earned that number as a team, and we felt we should run it. It’s such a hard thing to get. I’m surprised more teams don’t do that" (INDYSTAR.com, 12/5).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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