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SBD/December 6, 2012/Colleges
IMG Intercollegiate Athletics Forum: Realm Of Intellectual Properties Expanding In Sports
Published December 6, 2012
-- Ferreira on whether college sports, which are traditionally strong at the regional and local levels, still have untapped potential as a national entity: "People are buying into college football at those local levels. We need to look at how we drive that to a national level.”
-- Google Head of Sport for North America Frank Golding has concerns with exploding TV rights fees. He said, "How do we grow the pie? We can't keep offering these kinds of rights fees without growing the pie."
-- NeuLion Exec VP Chris Wagner said that there is significant opportunity in college sports to develop more whip-around and scoring play-related content. Wagner: "People want to take the concept of 'RedZone' and apply it to college.”