SBD/December 5, 2012/People and Pop Culture

Executive Transactions

Anheuser-Busch VP/Marketing PAUL CHIBE in a memo to staff last Friday said that Bud Light VP MIKE SUNDET would become A-B's VP/Sports & Entertainment Marketing and Ad Production. A "17-year A-B veteran, Sundet just oversaw the launch of Bud Light Platinum and has worked closely with sports marketing" on Bud Light's NFL sponsorship (, 12/4).

EXECS: UFC CMO BRYAN JOHNSTON has left the company "to pursue other opportunities." Johnston could not be reached for comment. The UFC has not announced a replacement. The UFC hired Johnston as its first CMO in June '09. Previously, he headed global marketing for Burton Snowboards (Bill King, SportsBusiness Journal)....Angels Legal Affairs & Risk Management Dir DAVID COHEN will leave the team Dec. 20 to join the Buccaneers as the team's general counsel (THE DAILY)....Boston-based Shawmut Design and Construction named USA Today Sports Marketing Dir TERRY MCINTYRE Dir of Business Development in the company's Sports Venue group (Shawmut Design and Construction)....Euroleague Basketball has appointed ALEX-GUNNAR FERRER KRISTJANSSON as its Brand & Communications Dir (Euroleague Basketball)....The NASL Ft. Lauderdale Strikers yesterday named local promoter TOM MULROY President and shifted former President TIM ROBBIE to Managing Dir/Team Personnel & Stadium Development. Robbie's task will be to find a long-term, soccer-specific home in South Florida (MIAMI HERALD, 12/5)....Troon Golf named PETER WONG VP/Human Resources (Troon Golf)....The Single-A Carolina League Potomac Nationals promoted sales exec BRYAN HOLLAND to lead radio play-by-play announcer & Dir of Media Relations (MiLB)....Regis College named former AHL Springfield Falcons coach ROB RILEY AD (Regis College)....Colorado State Univ. named former Univ. of Minnesota Associate AD/Development DAVID CRUM Senior Associate AD/Development (CSU).

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