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SBD/December 5, 2012/Colleges
Big Ten Title Game Attendance Disappoints; Organizers Consider Changes In Marketing
Published December 5, 2012
LIONS' SHARE: In Pennsylvania, Charles Thompson noted while Penn State's football team "has enjoyed a winning season on the field, merchandise sales haven't rebounded." Collegiate Licensing Co. said that in Q1 of the '11-12 fiscal year (July through September), PSU "ranked 12th among all major universities in royalty payments derived from sales of clothing and other products bearing licensed logos." For the same quarter this year, PSU "slipped to 20th, right behind much smaller" West Virginia and Texas A&M. State College-based apparel retailer Lions Pride Store Manager Steve Moyer believes that sales have "held up pretty well among the tried-and-true Penn State backers: the students who are in Happy Valley or a branch campus, or the alums who have ponied up hundreds of dollars for season tickets." But his store's online sales "are down about 20 percent." Moyer thinks there is "a real enthusiasm gap in what he calls the 'fringe fans'" (Harrisburg PATRIOT-NEWS, 12/1).