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SBD/December 4, 2012/Media
Time Warner Cable's Glenn Britt Warns Distributor May Drop Expensive Networks
Published December 4, 2012
POWER OF SPORTS: In L.A., Flint & James wrote under the header, “Rising Sports Programming Costs Could Have Consumers Crying Foul.” Cox Senior VP/Content Acquisition Bob Wilson “estimated that sports account for more than 50% of the bill for the provider's Southern California subscribers even though just 15% to 20% are regular watchers” (L.A. TIMES, 12/2).
COSTLY CHANNELS: The WALL STREET JOURNAL’s Tom Gara cites data from SNL Kagan showing estimated annual affiliate revenue for various cable channels in '11, comprised of the “total fees charged, divided by the number of houses who actually watch the channel.” There is a “disparity, even among the top 20: ESPN, the number one, earns more than five times as much per household as the Style Network at number 20.” SNL Kagan Senior Analyst Derek Blaine “thinks the channels that will face the toughest negotiations will be those attracting premium fees alongside relatively small audiences and no major media group backing them up.” Examples in the top 20 “include soccer station GolTV” (WSJ.com, 12/3).
|
TOP 20 CABLE NETWORKS IN TERMS OF
ESTIMATED ANNUAL
AFFILIATE REVENUE, DIVIDED BY DAILY VIEWERSHIP |
||
|
RK
|
CHANNEL
|
ESTIMATED REVENUE
PER HOUSEHOLD |
|
1
|
ESPN
|
$7,368
|
|
2
|
NBC Sports Network
|
$5,956
|
|
3
|
NBA TV
|
$5,622
|
|
4
|
NFL Network
|
$5,540
|
|
5
|
MLB Network
|
$5,095
|
|
6
|
GolTV
|
$4,167
|
|
7
|
ESPNews
|
$3,489
|
|
8
|
Fox Soccer
|
$3,366
|
|
9
|
Golf Channel
|
$3,348
|
|
10
|
ESPN2
|
$3,196
|
|
11
|
VH1 Classic
|
$2,971
|
|
12
|
CNBC
|
$2,217
|
|
13
|
Velocity
|
$2,029
|
|
14
|
Speed
|
$1,788
|
|
15
|
CNN
|
$1,740
|
|
16
|
BBC America
|
$1,519
|
|
17
|
TNT
|
$1,468
|
|
18
|
Fuse
|
$1,460
|
|
19
|
Fox Deportes
|
$1,442
|
|
20
|
Style Network
|
$1,420
|




