SBD/December 4, 2012/Franchises

Bills Game In Toronto 80-90% Sold After Prices Were Reduced

Ticket prices for Bills' Toronto games were cut an average of 35% in July
Bills in Toronto Series Exec Dir Greg Albrecht said that the Bills’ fifth regular-season game in Toronto “is ‘80-90%’ sold, and there will be no papering this year to fill up the Rogers Centre,” according to John Kryk of the QMI AGENCY. Albrecht, of the Dec. 16 Seahawks-Bills game, said, "There are still great seats to be had at the Rogers Centre. But at the same time, there are going to be a lot of people in that stadium as of today, and that energy is going to be very high." When configured for an NFL game, the dome “seats approximately 45,300.” Rogers Media in July “slashed ticket prices for this year's game by an average of 35%.” Albrecht, who is in his fifth month of overseeing the series, said that the lower prices “have helped to spur sales.” Albrecht: "This year the entire place is selling well, on an even keel. It just speaks to the fact that the scaling is more correct this year. We're a little bit more expensive on average than across the league, but we're also just one game a year here, as opposed to 10" (QMI AGENCY, 12/3). The Bills estimate that 15% of their season-ticket base “is from southern Ontario.” Albrecht said that negotiations to renew the series “are nearly complete.” Albrecht: "I think we still have to dot a few I's and cross a few T's. I think it's more administrative at this point." The AP’s John Wawrow noted a “formal announcement of a series extension is not expected until early next year.” An extension is “expected to be similar to the previous deal, with Buffalo playing one annual regular-season game in Toronto, though it's unclear how many -- if any preseason games -- will be included this time” (AP, 12/3).
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