Chiefs To Honor American Indian Heritage Month NFL Team Could Bring U.K. More Than $250M A Year Tom Brady Stars In Ad For Daily Fantasy Site Ketchup Spill Leads Clorox To Sign Packers' Cobb ESPN Has Best "MNF" Overnight Since '10 Goody's Extends Earnhardt Jr. Partnership Wembley To Host Three NFL Games In '15 Marketplace Roundup NFLPA Looks To Dismiss Head Injury Complaint Sources: NFL Owners, Execs Talking L.A.
Upcoming Conferences and Events
SBD/December 3, 2012/Marketing and Sponsorship
Mercedes-Benz Chooses New Orleans As Setting For Super Bowl XLVII Commercial
Published December 3, 2012
MAKING ITS DEBUT: ADWEEK's Christopher Heine reports Lincoln has bought an ad during Super Bowl XLVII, the auto maker's "first-ever commercial during the game." Ford Motor Company reps "have been tight-lipped" about the ad. But marketing execs said it will be "extremely social." The ad is part of an "integrated campaign" called "Introducing the Lincoln Motor Company," which will debut tonight during CBS' primetime programming (ADWEEK.com, 12/3).