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Marketing and Sponsorship

Mercedes-Benz Chooses New Orleans As Setting For Super Bowl XLVII Commercial

Mercedes-Benz last week in New Orleans' French Quarter shot a "60-second Super Bowl commercial to air during the game's fourth quarter," according to Dave Walker of the New Orleans TIMES-PICAYUNE. The spot "will introduce the new CLA sedan" and features singer Usher, model Kate Upton and "another famous face to be revealed during the commercial." The spot, via Merkley+Partners, N.Y., is directed by Dante Ariola. Mercedes-Benz USA President & CEO Steve Cannon made the decision "to shoot and set part of the spot" in New Orleans. Cannon said, "I said to [Saints & Hornets Owner] Tom Benson when we met on this whole stadium deal that we were going to be a member of the community. We were going to do our best not to just show up and slap logos around and use the Superdome for a backdrop for our marketing." Cannon added, "This is just another opportunity. We could've shot this probably easier in LA, but we decided ... let’s be authentic, let’s bring a couple of jobs down there. It brings money in and it brings attention, and attention helps" (NOLA.com, 11/30).

MAKING ITS DEBUT: ADWEEK's Christopher Heine reports Lincoln has bought an ad during Super Bowl XLVII, the auto maker's "first-ever commercial during the game." Ford Motor Company reps "have been tight-lipped" about the ad. But marketing execs said it will be "extremely social." The ad is part of an "integrated campaign" called "Introducing the Lincoln Motor Company," which will debut tonight during CBS' primetime programming (ADWEEK.com, 12/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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