Mayweather-Pacquiao To Set Sponsor Records St. Louis Group Calls For Kroenke To Chip In Kentucky Derby Horse Promotes Big Fight Goodell Says L.A. Stadiums Appear "Viable" LiftMaster To Sponsor Pole At Kentucky Speedway NFLPA Could Sue Over Hardy Suspension Luck, Romo Join Mannings To Promote DirecTV Renderings Released For Raiders-Chargers Stadium Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky
Upcoming Conferences and Events
SBD/December 3, 2012/Marketing and Sponsorship
Mercedes-Benz Chooses New Orleans As Setting For Super Bowl XLVII Commercial
Published December 3, 2012
MAKING ITS DEBUT: ADWEEK's Christopher Heine reports Lincoln has bought an ad during Super Bowl XLVII, the auto maker's "first-ever commercial during the game." Ford Motor Company reps "have been tight-lipped" about the ad. But marketing execs said it will be "extremely social." The ad is part of an "integrated campaign" called "Introducing the Lincoln Motor Company," which will debut tonight during CBS' primetime programming (ADWEEK.com, 12/3).