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SBD/December 3, 2012/Marketing and Sponsorship
Mercedes-Benz Chooses New Orleans As Setting For Super Bowl XLVII Commercial
Published December 3, 2012
MAKING ITS DEBUT: ADWEEK's Christopher Heine reports Lincoln has bought an ad during Super Bowl XLVII, the auto maker's "first-ever commercial during the game." Ford Motor Company reps "have been tight-lipped" about the ad. But marketing execs said it will be "extremely social." The ad is part of an "integrated campaign" called "Introducing the Lincoln Motor Company," which will debut tonight during CBS' primetime programming (ADWEEK.com, 12/3).