NFLPA Planning To File Special Injunction In Brady Case Arizona State Debuts New Adidas FB Uniforms Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards Stephen Ross To Be More Active With Dolphins Fresno State Partnering With Nike For Redesign Stephen Jones Emerging As Face Of Cowboys Rahal To Sport Ohio State-Themed Helmet Packers-Jags Will Not Move To London In '16 Ticketing Co. Debuts New Program For Three Teams
SBD/December 3, 2012/Marketing and Sponsorship
Mercedes-Benz Chooses New Orleans As Setting For Super Bowl XLVII Commercial
Published December 3, 2012
MAKING ITS DEBUT: ADWEEK's Christopher Heine reports Lincoln has bought an ad during Super Bowl XLVII, the auto maker's "first-ever commercial during the game." Ford Motor Company reps "have been tight-lipped" about the ad. But marketing execs said it will be "extremely social." The ad is part of an "integrated campaign" called "Introducing the Lincoln Motor Company," which will debut tonight during CBS' primetime programming (ADWEEK.com, 12/3).