L.A. 2024 Taps Creative Agencies KT Tape To Sponsor USATF LeBron James' Charity Teaming Up For Toy Line Coyotes jersey exchange FCS Championship May Become "Bowl" Sources: Bryan Brothers Leave Lagardere Classified Advertisements Jim Buss Lists Downtown L.A. Penthouse For $8.8M Toronto Get Its Time To Shine With NBA ASG Turner Sells Out All-Star Ad Inventory
SBD/December 3, 2012/Events and AttractionsPrint All
Tiger Woods on Saturday at Sherwood Country Club in Thousand Oaks, Calif., confirmed he "personally 'bridged the gap,' to help the World Challenge presented by Northwestern Mutual meet its operation costs," according to Bob Harig of ESPN.com. Woods "would not verify the seven-figure amount, but the Associated Press reported it to be $4 million." Woods said, "I'm not going to tell you the exact amount, but it's a good number. What's important is that if it wasn't for this tournament, we wouldn't have the success with the foundation. The Learning Center would not have happened. We wouldn't have gained the awareness that we have now." Excel Sports Management agent Mark Steinberg, who represents Woods, said that "this is the tournament that Woods holds dear." Steinberg: "He started this one with his father. And he didn't want to see the foundation take a hit in order to stage the tournament." Woods has "been contributing his prize money from the World Challenge, the AT&T National and the Deutsche Bank Championship to the foundation" (ESPN.com, 12/1).
NOT OUT OF THE WOODS: The AP's Doug Ferguson reported when the tournament "lost its title sponsor last year, and a deal with a major company unexpectedly fell through at the last minute in early September, Woods spent what is believed to be about $4 million of his own money to join presenting sponsor Northwestern Mutual in covering the operation costs." Woods said, "We're going to be doing everything we can to keep the tournament going and keep all our programs going." Golfer Steve Stricker said, "It shows what this event means to him. There's a lot of things Tiger does that people don't know about." But how much longer the World Challenge continues is "uncertain." Tiger Woods Foundation President Greg McLaughlin said that it has a reserve fund that "supports operations and programs, such as the learning centers." He "did not say whether the World Challenge could go another year without a title sponsor, saying only that it was 'very important.'" The tournament has been given a date for '13, but that "doesn't mean it will be played" (AP, 12/1).
As South Florida readies a bid for Super Bowl L in '16, it must "contend with a major potential conflict" on the tourism calendar as the NFL may "move the Super Bowl to Presidents' Day weekend, already home to the five-day Miami International Boat Show since the 1940s," according to Douglas Hanks of the MIAMI HERALD. It is a "significant enough conflict that, in the past, local tourism officials have declined to pursue a Super Bowl if it fell on boat show weekend." This time around they "may have no choice." Sources said that for the first time, the NFL is "requiring that potential host cities agree to a Presidents' Day weekend Super Bowl if they want to pursue the big game at all." Greater Ft. Lauderdale Convention & Visitors Bureau President & CEO Nicki Grossman said, "In the past, South Florida has not responded to a Super Bowl date that included Presidents' Day weekend. This package is different." The notion of hosting both events "strikes some top tourism officials as a bad idea." Greater Miami Convention & Visitors Bureau President William Talbert said, "There is not sufficient hotel inventory available in Miami that weekend to host a Super Bowl." For now, South Florida's Super Bowl organizers "face a largely hypothetical challenge, because the current NFL schedule has the Super Bowl occurring two weeks before Presidents' Day weekend" (MIAMI HERALD, 11/30). In Ft. Lauderdale, Craig Davis wrote the South Florida host committee "has had talks with the boat show organizers about moving the event, but the latter are understandably resistant." Marine industry reports indicate that the boat show "draws more than 100,000 attendees, about 45 percent from outside of Florida." However, South Florida Super Bowl Host Committee Chair Rodney Barreto said that the two events can "complement each other" (South Florida SUN-SENTINEL, 12/1).