SBD/November 30, 2012/Marketing and Sponsorship

Hail To RGIII: Redskins QB Overtakes Manning As Top Jersey Seller

Redskins QB Robert Griffin III has overtaken Broncos QB Peyton Manning as the NFL's top jersey seller. Griffin is followed by Manning and Packers QB Aaron Rodgers for all jerseys bought on NFLShop.com between April 1 and Nov. 27. QBs make up 10 of the top 25, while Texans DE J.J. Watt jumped into the Top 25 at No. 17 (THE DAILY). ESPN.com's James Walker notes when Jets QB Tim Tebow arrived in N.Y., his jersey sales "were near the top of the league" at No. 3. But Tebow "has been a seldom-used backup" and the "experiment has been a bust," dropping his sales to No. 8. But overall, "that is still a pretty strong showing for Tebow" (ESPN.com, 11/29).

RK PLAYER RK PLAYER
1) Redskins QB Robert Griffin III 14) Panthers QB Cam Newton
2) Broncos QB Peyton Manning 15) Ravens LB Ray Lewis
3) Packers QB Aaron Rodgers 16) Cowboys LB DeMarcus Ware
4) Giants QB Eli Manning 17) Texans DE J.J. Watt
5) Patriots QB Tom Brady 18) Seahawks RB Marshawn Lynch
6) Colts QB Andrew Luck 19) Bears LB Brian Urlacher
7) Giants WR Victor Cruz 20) Cowboys QB Tony Romo
8) Jets QB Tim Tebow 21) Cowboys TE Jason Witten
9) Steelers S Troy Polamalu 22) Lions WR Calvin Johnson
10) 49ers LB Patrick Willis 23) 49ers RB Frank Gore
11) Patriots TE Rob Gronkowski 24) Giants DE Jason Pierre-Paul
12) Saints QB Drew Brees 25) Ravens RB Ray Rice
13) Packers LB Clay Matthews    

A BELTWAY BOON? In DC, Dan Steinberg noted local car dealership Lindsay Cars wrote on its Twitter feed, "If the Redskins shut out the Giants Dec 3 your Chevy may be free." Lindsay Chevy General Sales Manager Coslyn Ceballos said, "Our general manager is a Redskins fan, and the majority of our sales team are Redskins fans. We were saying, you know, what are the chances of the Redskins making something like that happen? ... But it's fun, and it can happen, and if it did, why not make it interesting?" Steinberg notes all customers who buy a new Chevy between this past Monday and next Monday "will be automatically entered into a drawing." If the Redskins win via shutout "eight of those buyers will be reimbursed for the purchase price of their new cars." Lindsay Cars GM Paul Smyth said, "Realistically, we don’t think that anyone will make a new vehicle purchase based only on the fact that they could win" (WASHINGTONPOST.com, 11/29).
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