SBD/November 30, 2012/Marketing and Sponsorship

Volkswagen, DC United Reach Agreement On Sponsorship Extension

Volkswagen VP/Marketing Kevin Mayer said that MLS club DC United "reached agreement with Volkswagen on a one-year extension of a sponsorship deal," according to Steven Goff of the WASHINGTON POST. The company also "has an option for 2014" with the current deal expiring Dec. 31. Mayer did not want to comment "on the specific financials but did say the terms have changed." The last contract "was worth almost" $3M annually to United. Volkswagen's U.S. offices are located in Herndon, Va. The company also is "negotiating a new deal with MLS" (WASHINGTONPOST.com, 11/29).
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