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Reader Survey

SBD/SBJ Reader Survey: Thoughts On Teams, Leagues, Motorsports And Colleges

THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of teams, leagues, motorsports and colleges. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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The NFL game experience is one I feel comfortable taking children to

True 49%
False 40%
No opinion 11%

Responses 784

Commissioner you would want to work for

Roger Goodell, NFL 35%
Bud Selig, MLB 23%
Don Garber, MLS 19%
David Stern, NBA 18%
Gary Bettman, NHL 5%

Responses 776

Property/organization with the most growth potential

MLS 29%
UFC 10%
NHL 9%
NCAA 8%
NBA 6%

Responses 709


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Best team uniforms

New York Yankees 32%
Chicago Blackhawks 9%
Green Bay Packers 9%
Seattle Seahawks 9%
Brooklyn Nets 8%
Detroit Red Wings 8%

Note: Readers could make three selections.
Responses 742


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Best team logos

New York Yankees 26%
Chicago Blackhawks 10%
Dallas Cowboys 10%
Boston Celtics 8%
Boston Red Sox 8%
Brooklyn Nets 8%

Note: Readers could make three selections.
Responses 696

League that will be the first to place a franchise overseas

NBA 49%
NFL 27%
MLS 11%

Responses 779

Is NASCAR a buy, hold or sell stock?

Buy 15%
Sell 42%
Hold 37%
No opinion 7%

Responses 433


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Motorsports property best positioned for growth in the U.S.

Izod IndyCar Series 43%
American Le Mans Series / Grand-Am Road Racing 21%
AMA Supercross/Motocross 20%
NHRA 15%

Responses 407

Sponsor that does the best job activating around NASCAR

GoDaddy.com 17%
Sprint 10%
Lowe’s 8%
Anheuser-Busch (Budweiser) 7%
Nationwide 7%

Responses 414


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Conference realignment ...

... has made college sports MORE appealing. 21%
... has made college sports LESS appealing. 53%
... has had NO EFFECT on the appeal of college sports. 23%

Responses 605


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Companies/brands that have done the best job aligning with college sports

Allstate 39%
Capital One 30%
Nike 26%
Home Depot 22%
State Farm 19%

Note: Readers could make three selections.
Responses 577


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Grade the NCAA's effectiveness in dealing with rules enforcement:

A 2%
B 17%
C 34%
D 23%
F 20%

Responses 604

Biggest challenge that's facing NCAA President Mark Emmert

Debate over paying student athletes 23%
Commercialization of student athletes 22%
Revenue disparity among schools 16%
Rules enforcement 16%
Conference realignment 13%
Academic standards for student athletes 9%

Responses 603

How many years before the Penn State football program returns to the top 10?

Fewer than five seasons 22%
Six to 10 seasons 51%
More than 10 seasons 22%
They will never return to the top 10 2%

Note: Readers could make three selections.
Responses 607


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Most innovative conference

Pac-12 45%
SEC 21%
Big Ten 15%
ACC 9%
Big 12 6%
Big East 4%

Responses 583

If college football had a commissioner, it would be:

Mike Slive 18%
Jim Delany 12%
Larry Scott 12%
George Bodenheimer 11%

Responses 588


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Most effective conference commissioner

Mike Slive, SEC 34%
Larry Scott, Pac-12 26%
Jim Delany, Big Ten 14%
John Swofford, ACC 11%
Bob Bowlsby, Big 12 4%
Mike Aresco, Big East 3%

Responses 603

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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