SBD/November 29, 2012/People and Pop Culture

Executive Transactions

PepsiCo named BRETT O'BRIEN Senior VP & GM of Gatorade. He will oversee the brand throughout North America. O'Brien, who previously served as VP/Marketing for Mountain Dew, Flavors and Amp Energy, fills the opening left by SARAH ROBB O'HAGAN (, 11/28)....Dentsu Sports Asia named JOSH BURACK Senior VP & Head of TV, Media & Sponsorship. Burack will begin the new role in mid-December (DSA)....The Nuggets promoted PETE D'ALESSANDRO to VP/Basketball Operations and MIKE BRATZ to Dir of Player Personnel (Nuggets)....Social media startup LockerDome named Advantage Capital Partners Principal MARK LEWIS CFO (THE DAILY)....Gold's Gym named Inspirus President MICHAEL COBB CMO (Gold's Gym)....Centerplate named ROY ARNOLD to the newly-created position of Chief Talent Officer (Centerplate)....Harvard Athletics named IMRY HALEVI Dir of Multimedia & Production (Harvard)....Massachusetts Maritime Academy named PATRICIA O'BRIEN Assistant AD (CAPE COD TIMES, 11/27).

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