Pacers Seeing Local TV Ratings Skyrocket Cam Newton Enjoying Foray Into Fashion Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions Kings Lead NBA Teams In Attendance Gains Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Sponsors, Non-Sponsors Gear Up For World Cup Marketplace Roundup
SBD/November 29, 2012/Marketing and Sponsorship
LeBron James' Samsung Smartphone Endorsement At Odds With New Nike Shoe
Published November 29, 2012
YOU LIKE ME, YOU REALLY LIKE ME: James has the top-selling NBA jersey, and CBS Sports Network’s Doug Gottlieb said because of that, James “must be the most-liked player in the NBA.” CBSSN’s Allie LaForce disagreed with that statement, saying buying James' No. 6 jersey is a "safe bet." LaForce: "People buy jerseys because, No. 1, they're going to look good. Number two, they're not going to have to sell their jersey in a year because this player is going to be horrible a year or two from now. It’s a safe bet.” Gottlieb: “You know why he’s the most-liked player? He’s the best and he won, and people want to be associated with a winner.” LaForce: “That doesn’t mean they like him as a person.” Gottlieb: “You don’t know these guys as a person. … People buy jerseys because the team wins and because they're the best. Period, end of story” (“Lead Off,” CBS Sports Network, 11/28).