Durant's Warriors Jersey Already A Top-Seller Seahawks Partner With Windemere Real Estates Marketplace Roundup Louisiana Gov. To Talk ASG With Silver Eagles Make Toyota First Auto Sponsor Since '08 NASCAR Takes Control Of Digital Ad Sales Republic FC Announce Big Sponsorship Golfer "Beef" Johnston Signs Deal With Arby's Marketplace Roundup NBA Officially Pulls '17 ASG From Charlotte
SBD/November 29, 2012/Marketing and Sponsorship
LeBron James' Samsung Smartphone Endorsement At Odds With New Nike Shoe
Published November 29, 2012
YOU LIKE ME, YOU REALLY LIKE ME: James has the top-selling NBA jersey, and CBS Sports Network’s Doug Gottlieb said because of that, James “must be the most-liked player in the NBA.” CBSSN’s Allie LaForce disagreed with that statement, saying buying James' No. 6 jersey is a "safe bet." LaForce: "People buy jerseys because, No. 1, they're going to look good. Number two, they're not going to have to sell their jersey in a year because this player is going to be horrible a year or two from now. It’s a safe bet.” Gottlieb: “You know why he’s the most-liked player? He’s the best and he won, and people want to be associated with a winner.” LaForce: “That doesn’t mean they like him as a person.” Gottlieb: “You don’t know these guys as a person. … People buy jerseys because the team wins and because they're the best. Period, end of story” (“Lead Off,” CBS Sports Network, 11/28).