Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/November 29, 2012/Marketing and Sponsorship
LeBron James' Samsung Smartphone Endorsement At Odds With New Nike Shoe
Published November 29, 2012
YOU LIKE ME, YOU REALLY LIKE ME: James has the top-selling NBA jersey, and CBS Sports Network’s Doug Gottlieb said because of that, James “must be the most-liked player in the NBA.” CBSSN’s Allie LaForce disagreed with that statement, saying buying James' No. 6 jersey is a "safe bet." LaForce: "People buy jerseys because, No. 1, they're going to look good. Number two, they're not going to have to sell their jersey in a year because this player is going to be horrible a year or two from now. It’s a safe bet.” Gottlieb: “You know why he’s the most-liked player? He’s the best and he won, and people want to be associated with a winner.” LaForce: “That doesn’t mean they like him as a person.” Gottlieb: “You don’t know these guys as a person. … People buy jerseys because the team wins and because they're the best. Period, end of story” (“Lead Off,” CBS Sports Network, 11/28).