SBD/November 29, 2012/Franchises

NFL Jets' Ticket Prices Hitting Record Lows On Secondary Market

More than 8,100 Cardinals-Jets tickets were listed on secondary market sites
Following the Jets' 49-19 Thanksgiving Day home loss to the Patriots, seats to Sunday’s home game against the Cardinals "were selling yesterday on secondary markets such as StubHub for as low as $15," according to Calder, Bennett & Abrahams of the N.Y. POST. TiqIQ Data & Communication Dir Chris Matcovich said that the "average resale listing for Sunday’s game is $108.03 -- the lowest for a Jets regular-season contest since the club moved into MetLife Stadium in 2010." Upper bowl seats that run $75 at face value were "listed on StubHub yesterday for $15," which is 80% less than face value. There were "even bargains to be had in the luxurious Coaches Club, where seats running $700 were listed as low as $380." Matcovich said that fan support "is at all-time low since the Jets arrived at their new digs -- and even meaningless exhibition games in earlier seasons were more coveted tickets." There were "more than 8,100 seats listed for sale yesterday on secondary market sites," and that "doesn't count seats the tied-for-last-place Jets have yet to sell." Since the team moved into MetLife Stadium, Jets home games "have regularly been plagued with thousands of empty seats" (N.Y. POST, 11/29).

UPRISING? In N.Y., Brian Costello wrote Jets fans should "skip Sunday’s game" in order to "get a message across" to team Owner Woody Johnson. Costello: "Don't sell your tickets, either. Make sure there are so many empty gray seats in the stadium that Johnson can’t even choke down a shrimp cocktail in his luxury suite. Instead of hitting Stubhub to unload your tickets, mail them to Johnson" (N.Y. POST, 11/28). Also in N.Y., Bob Raissman wrote, "It's worth wondering if any of the Jets’ corporate sponsors still want to be associated with the team." As things "stand now, only companies selling clown noses and whoopee cushions would benefit from an alliance" with the Jets. Raissman: "Unless, of course, the Jets’ current sponsors think there’s an upside in being associated with a team still leading the NFL in headlines." Even in the "aftermath of the Thanksgiving debacle against New England, Gang Green was generating media attention with stories of Tim Tebow’s cracked ribs." The "problem the organization has is that none of these distractions provided cover from the fact the Jets are now officially a media joke" (N.Y. DAILY NEWS, 11/27).
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