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Reader Survey

SBD/SBJ Reader Survey: Thoughts On MLB, The NBA And The NHL

THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB, the NBA and the NHL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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Most effective MLB team owner

Hal Steinbrenner (New York Yankees) 16%
Nolan Ryan (Texas Rangers) 11%
Mike Ilitch (Detroit Tigers) 10%
William DeWitt Jr. (St. Louis Cardinals) 10%
Larry Baer (San Francisco Giants) 10%

Responses 665

Least effective MLB team owner

Fred Wilpon (New York Mets) 16%
Jeffrey Loria (Miami Marlins) 14%
David Glass (Kansas City Royals) 11%

Responses 638


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MLB team that has shown the most innovation in its business practices

San Francisco Giants 14%
Boston Red Sox 9%
New York Yankees 9%
Washington Nationals 8%

Responses 626

Should the Oakland A’s be permitted to move to San Jose, despite the territorial claims of the San Francisco Giants?

Yes 63%
No 23%
No opinion 15%

Responses 680


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Team you would most want to work for

New York Yankees 17%
San Francisco Giants 12%
Boston Red Sox 10%

Responses 646

Sponsor that does the best job activating around MLB

Anheuser-Busch 35%
Chevrolet 10%
MasterCard 10%
State Farm 10%

Responses 671


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Most effective NBA team owner

Jerry Buss (Los Angeles Lakers) 27%
Mark Cuban (Dallas Mavericks) 24%
Micky Arison (Miami Heat) 12%

Responses 562

Least effective NBA team owner

Michael Jordan (Charlotte Bobcats) 27%
James Dolan (New York Knicks) 20%
Donald Sterling (Los Angeles Clippers) 12%

Responses 554


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Team you would most want to work for

Los Angeles Lakers 14%
Boston Celtics 12%
Brooklyn Nets 11%
Dallas Mavericks 10%

Responses 559

Sponsor that does the best job activating around the NBA

Kia Motors 24%
Nike 23%
Coca-Cola (Sprite, Minute Maid, Dasani) 16%
Adidas 10%

Responses 557


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NBA team that has shown the most innovation in its business practices

Brooklyn Nets 22%
Oklahoma City Thunder 19%
Dallas Mavericks 15%

Responses 529


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In five years, which team will "own" New York City?

New York Knicks 50%
Brooklyn Nets 23%
They will split the market 50/50 24%
No opinion 4%

Responses 582


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Most effective NHL team owner

Mike Ilitch (Detroit Red Wings) 27%
Philip Anschutz/Edward Roski (Los Angeles Kings) 12%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 10%

Responses 453


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Region most deserving of an expansion or relocated NHL franchise

Quebec City 34%
Seattle 28%
Ontario 22%

Responses 471

Team that has shown the most innovation in its business practices

Los Angeles Kings 14%
Chicago Blackhawks 11%
Washington Capitals 9%

Responses 428

Should the NHL ban player fighting?

Yes, it’s needless violence 24%
No, it’s a part of the game 73%
No opinion 4%

Responses 488


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Team you would most want to work for

Chicago Blackhawks 11%
Boston Bruins 10%
New York Rangers 10%

Responses 437

Do you watch the Stanley Cup Final if your team isn't playing in it?

Yes 65%
No 32%

Responses 489

Least effective NHL team owner

Charles Wang
(New York Islanders)
19%
NHL
(Phoenix Coyotes)
18%
James Dolan
(New York Rangers)
12%

Responses 434


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Sponsor that does the best job activating around the NHL

Bridgestone 20%
MillerCoors/Molson Beer 17%
Tim Hortons 8%
Verizon Wireless 7%

Responses 445

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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