SBD/November 28, 2012/Reader Survey

SBD/SBJ Reader Survey: Thoughts On MLB, The NBA And The NHL

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THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB, the NBA and the NHL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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Most effective MLB team owner

Hal Steinbrenner (New York Yankees) 16%
Nolan Ryan (Texas Rangers) 11%
Mike Ilitch (Detroit Tigers) 10%
William DeWitt Jr. (St. Louis Cardinals) 10%
Larry Baer (San Francisco Giants) 10%

Responses 665

Least effective MLB team owner

Fred Wilpon (New York Mets) 16%
Jeffrey Loria (Miami Marlins) 14%
David Glass (Kansas City Royals) 11%

Responses 638


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MLB team that has shown the most innovation in its business practices

San Francisco Giants 14%
Boston Red Sox 9%
New York Yankees 9%
Washington Nationals 8%

Responses 626

Should the Oakland A’s be permitted to move to San Jose, despite the territorial claims of the San Francisco Giants?

Yes 63%
No 23%
No opinion 15%

Responses 680


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Team you would most want to work for

New York Yankees 17%
San Francisco Giants 12%
Boston Red Sox 10%

Responses 646

Sponsor that does the best job activating around MLB

Anheuser-Busch 35%
Chevrolet 10%
MasterCard 10%
State Farm 10%

Responses 671


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Most effective NBA team owner

Jerry Buss (Los Angeles Lakers) 27%
Mark Cuban (Dallas Mavericks) 24%
Micky Arison (Miami Heat) 12%

Responses 562

Least effective NBA team owner

Michael Jordan (Charlotte Bobcats) 27%
James Dolan (New York Knicks) 20%
Donald Sterling (Los Angeles Clippers) 12%

Responses 554


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Team you would most want to work for

Los Angeles Lakers 14%
Boston Celtics 12%
Brooklyn Nets 11%
Dallas Mavericks 10%

Responses 559

Sponsor that does the best job activating around the NBA

Kia Motors 24%
Nike 23%
Coca-Cola (Sprite, Minute Maid, Dasani) 16%
Adidas 10%

Responses 557


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NBA team that has shown the most innovation in its business practices

Brooklyn Nets 22%
Oklahoma City Thunder 19%
Dallas Mavericks 15%

Responses 529


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In five years, which team will "own" New York City?

New York Knicks 50%
Brooklyn Nets 23%
They will split the market 50/50 24%
No opinion 4%

Responses 582


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Most effective NHL team owner

Mike Ilitch (Detroit Red Wings) 27%
Philip Anschutz/Edward Roski (Los Angeles Kings) 12%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 10%

Responses 453


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Region most deserving of an expansion or relocated NHL franchise

Quebec City 34%
Seattle 28%
Ontario 22%

Responses 471

Team that has shown the most innovation in its business practices

Los Angeles Kings 14%
Chicago Blackhawks 11%
Washington Capitals 9%

Responses 428

Should the NHL ban player fighting?

Yes, it’s needless violence 24%
No, it’s a part of the game 73%
No opinion 4%

Responses 488


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Team you would most want to work for

Chicago Blackhawks 11%
Boston Bruins 10%
New York Rangers 10%

Responses 437

Do you watch the Stanley Cup Final if your team isn't playing in it?

Yes 65%
No 32%

Responses 489

Least effective NHL team owner

Charles Wang
(New York Islanders)
19%
NHL
(Phoenix Coyotes)
18%
James Dolan
(New York Rangers)
12%

Responses 434


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Sponsor that does the best job activating around the NHL

Bridgestone 20%
MillerCoors/Molson Beer 17%
Tim Hortons 8%
Verizon Wireless 7%

Responses 445

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