SBD/November 28, 2012/Reader Survey

Print All
  • SBD/SBJ Reader Survey: Thoughts On MLB, The NBA And The NHL

    THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB, the NBA and the NHL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


    Getty Images

    Most effective MLB team owner

    Hal Steinbrenner (New York Yankees) 16%
    Nolan Ryan (Texas Rangers) 11%
    Mike Ilitch (Detroit Tigers) 10%
    William DeWitt Jr. (St. Louis Cardinals) 10%
    Larry Baer (San Francisco Giants) 10%

    Responses 665

    Least effective MLB team owner

    Fred Wilpon (New York Mets) 16%
    Jeffrey Loria (Miami Marlins) 14%
    David Glass (Kansas City Royals) 11%

    Responses 638


    Getty Images

    MLB team that has shown the most innovation in its business practices

    San Francisco Giants 14%
    Boston Red Sox 9%
    New York Yankees 9%
    Washington Nationals 8%

    Responses 626

    Should the Oakland A’s be permitted to move to San Jose, despite the territorial claims of the San Francisco Giants?

    Yes 63%
    No 23%
    No opinion 15%

    Responses 680


    Getty Images

    Team you would most want to work for

    New York Yankees 17%
    San Francisco Giants 12%
    Boston Red Sox 10%

    Responses 646

    Sponsor that does the best job activating around MLB

    Anheuser-Busch 35%
    Chevrolet 10%
    MasterCard 10%
    State Farm 10%

    Responses 671


    Getty Images


    Getty Images

    Most effective NBA team owner

    Jerry Buss (Los Angeles Lakers) 27%
    Mark Cuban (Dallas Mavericks) 24%
    Micky Arison (Miami Heat) 12%

    Responses 562

    Least effective NBA team owner

    Michael Jordan (Charlotte Bobcats) 27%
    James Dolan (New York Knicks) 20%
    Donald Sterling (Los Angeles Clippers) 12%

    Responses 554


    Getty Images

    Team you would most want to work for

    Los Angeles Lakers 14%
    Boston Celtics 12%
    Brooklyn Nets 11%
    Dallas Mavericks 10%

    Responses 559

    Sponsor that does the best job activating around the NBA

    Kia Motors 24%
    Nike 23%
    Coca-Cola (Sprite, Minute Maid, Dasani) 16%
    Adidas 10%

    Responses 557


    NBAE / Getty Images

    NBA team that has shown the most innovation in its business practices

    Brooklyn Nets 22%
    Oklahoma City Thunder 19%
    Dallas Mavericks 15%

    Responses 529


    NBAE / Getty Images

    In five years, which team will "own" New York City?

    New York Knicks 50%
    Brooklyn Nets 23%
    They will split the market 50/50 24%
    No opinion 4%

    Responses 582


    Getty Images

    Most effective NHL team owner

    Mike Ilitch (Detroit Red Wings) 27%
    Philip Anschutz/Edward Roski (Los Angeles Kings) 12%
    Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 10%

    Responses 453


    Icon SMI

    Region most deserving of an expansion or relocated NHL franchise

    Quebec City 34%
    Seattle 28%
    Ontario 22%

    Responses 471

    Team that has shown the most innovation in its business practices

    Los Angeles Kings 14%
    Chicago Blackhawks 11%
    Washington Capitals 9%

    Responses 428

    Should the NHL ban player fighting?

    Yes, it’s needless violence 24%
    No, it’s a part of the game 73%
    No opinion 4%

    Responses 488


    Getty Images

    Team you would most want to work for

    Chicago Blackhawks 11%
    Boston Bruins 10%
    New York Rangers 10%

    Responses 437

    Do you watch the Stanley Cup Final if your team isn't playing in it?

    Yes 65%
    No 32%

    Responses 489

    Least effective NHL team owner

    Charles Wang
    (New York Islanders)
    19%
    NHL
    (Phoenix Coyotes)
    18%
    James Dolan
    (New York Rangers)
    12%

    Responses 434


    Getty Images

    Getty Images

    Sponsor that does the best job activating around the NHL

    Bridgestone 20%
    MillerCoors/Molson Beer 17%
    Tim Hortons 8%
    Verizon Wireless 7%

    Responses 445

    Print | Tags: Reader Survey
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug