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SBD/November 28, 2012/Reader Survey
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SBD/SBJ Reader Survey: Thoughts On MLB, The NBA And The NHL
THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB, the NBA and the NHL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
Getty ImagesMost effective MLB team owner
Hal Steinbrenner (New York Yankees) 16% Nolan Ryan (Texas Rangers) 11% Mike Ilitch (Detroit Tigers) 10% William DeWitt Jr. (St. Louis Cardinals) 10% Larry Baer (San Francisco Giants) 10% Responses 665
Least effective MLB team owner
Fred Wilpon (New York Mets) 16% Jeffrey Loria (Miami Marlins) 14% David Glass (Kansas City Royals) 11% Responses 638
Getty ImagesMLB team that has shown the most innovation in its business practices
San Francisco Giants 14% Boston Red Sox 9% New York Yankees 9% Washington Nationals 8% Responses 626
Should the Oakland A’s be permitted to move to San Jose, despite the territorial claims of the San Francisco Giants?
Yes 63% No 23% No opinion 15% Responses 680
Getty ImagesTeam you would most want to work for
New York Yankees 17% San Francisco Giants 12% Boston Red Sox 10% Responses 646
Sponsor that does the best job activating around MLB
Anheuser-Busch 35% Chevrolet 10% MasterCard 10% State Farm 10% Responses 671
Getty Images
Getty ImagesMost effective NBA team owner
Jerry Buss (Los Angeles Lakers) 27% Mark Cuban (Dallas Mavericks) 24% Micky Arison (Miami Heat) 12% Responses 562
Least effective NBA team owner
Michael Jordan (Charlotte Bobcats) 27% James Dolan (New York Knicks) 20% Donald Sterling (Los Angeles Clippers) 12% Responses 554
Getty ImagesTeam you would most want to work for
Los Angeles Lakers 14% Boston Celtics 12% Brooklyn Nets 11% Dallas Mavericks 10% Responses 559
Sponsor that does the best job activating around the NBA
Kia Motors 24% Nike 23% Coca-Cola (Sprite, Minute Maid, Dasani) 16% Adidas 10% Responses 557
NBAE / Getty ImagesNBA team that has shown the most innovation in its business practices
Brooklyn Nets 22% Oklahoma City Thunder 19% Dallas Mavericks 15% Responses 529
NBAE / Getty ImagesIn five years, which team will "own" New York City?
New York Knicks 50% Brooklyn Nets 23% They will split the market 50/50 24% No opinion 4% Responses 582
Getty ImagesMost effective NHL team owner
Mike Ilitch (Detroit Red Wings) 27% Philip Anschutz/Edward Roski (Los Angeles Kings) 12% Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 10% Responses 453
Icon SMIRegion most deserving of an expansion or relocated NHL franchise
Quebec City 34% Seattle 28% Ontario 22% Responses 471
Team that has shown the most innovation in its business practices
Los Angeles Kings 14% Chicago Blackhawks 11% Washington Capitals 9% Responses 428
Should the NHL ban player fighting?
Yes, it’s needless violence 24% No, it’s a part of the game 73% No opinion 4% Responses 488
Getty ImagesTeam you would most want to work for
Chicago Blackhawks 11% Boston Bruins 10% New York Rangers 10% Responses 437
Do you watch the Stanley Cup Final if your team isn't playing in it?
Yes 65% No 32% Responses 489
Least effective NHL team owner
Charles Wang
(New York Islanders)19% NHL
(Phoenix Coyotes)18% James Dolan
(New York Rangers)12% Responses 434
Getty Images
Getty ImagesSponsor that does the best job activating around the NHL
Bridgestone 20% MillerCoors/Molson Beer 17% Tim Hortons 8% Verizon Wireless 7% Responses 445
