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Reader Survey

SBD/SBJ Reader Survey: Thoughts On Sports Media And The NFL

THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of media and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


Getty Images

League/property with the best overall digital strategy

MLB 44%
NFL 20%
NBA 11%

Responses 677

Network that does the best job covering the NFL

ESPN 33%
Fox 23%
CBS 16%
NBC 16%
NFL Network 12%

Responses 684


Phil Ellsworth / ESPN

Sports network that consistently has the highest production values

ESPN 36%
NBC 18%
Fox 13%
CBS 12%
Turner 4%
They are basically the same 15%

Responses 684


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Best produced sports event on television

Super Bowl 36%
Masters 24%
Final Four 12%

Responses 690

Best NFL analyst on television

Cris Collinsworth, NBC 30%
Jon Gruden, ESPN 29%
Phil Simms, CBS 16%
Troy Aikman, Fox 13%

Responses 684


GettyNBC Photo / Zade Rosenthal

Best NFL play-by-play personality on television

Al Michaels, NBC 37%
Jim Nantz, CBS 21%
Mike Tirico, ESPN 19%
Joe Buck, Fox 11%

Responses 683

Best MLB play-by-play personality on television

Bob Costas, MLB Network 31%
Joe Buck, Fox 24%
Dan Shulman, ESPN 21%

Responses 683


Scott Clarke / ESPN

Best MLB analyst on television

Orel Hershiser, ESPN 22%
Tim McCarver, Fox 16%
Terry Francona, ESPN 14%
John Smoltz, Turner 14%

Responses 677


NBAE / Getty Images

Best NBA play-by-play personality on television

Marv Albert, Turner 35%
Mike Breen, ESPN 21%
Mike Tirico, ESPN 17%

Responses 672

ESPN has a different culture under John Skipper compared to George Bodenheimer.

True 30%
False 21%
No opinion 50%

Responses 678

How often have you watched live video of a sporting event on a mobile device in the past three months?

1-5 times 37%
6-10 times 13%
10 times or more 18%
Never 32%

Responses 682

Favorite non-network sports website

Yahoo! Sports 22%
Bleacher Report 17%
SI.com 17%
Deadspin 16%

Responses 687

Favorite major league website

MLB.com 36%
NFL.com 23%
NBA.com 12%
NHL.com 9%

Responses 671

Favorite sports-related mobile app

ESPN ScoreCenter 26%
MLB.com At Bat 20%
WatchESPN 13%

Responses 681

Favorite network-affiliated sports website

ESPN.com 75%
CBSSports.com 13%
NBCSports.com 7%

Responses 674

Best college football play-by-play personality on television

Brent Musburger, ABC 28%
Verne Lundquist, CBS 21%
Gus Johnson, Fox 17%
Brad Nessler, ESPN 17%

Responses 674


Phil Ellsworth / ESPN

Best college football analyst on television

Kirk Herbstreit, ABC 57%
Gary Danielson, CBS 12%
Todd Blackledge, ESPN 8%

Responses 672

Best NASCAR play-by-play personality on television

Mike Joy, Fox 14%
Allen Bestwick, ESPN 13%

Responses 649

Best NASCAR analyst on television

Darrell Waltrip, Fox 14%
Dale Jarrett, ESPN 9%

Responses 646


NBAE / Getty Images

Best NBA analyst on television

Jeff Van Gundy, ESPN 42%
Steve Kerr, Turner 19%
Hubie Brown, ESPN 12%
Reggie Miller, Turner 10%

Responses 667


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Most effective NFL team owner

Robert Kraft (New England Patriots) 39%
John Mara/Steve Tisch (New York Giants) 15%
Jerry Jones (Dallas Cowboys) 10%

Responses 622

Biggest threat to the success of the NFL

Concussions 31%
Improved technology for at-home viewing 25%
Rising ticket prices 19%
In-stadium fan behavior 10%

Responses 639


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Knowing the concern with concussions, would you want your child to play full-contact football?

Yes 35%
No 56%
No opinion 9%

Responses 638

Favorite window (ET) for watching NFL games

Thursday, 8 p.m. 1%
Sunday, 1 p.m. 44%
Sunday, 4:15 p.m. 29%
Sunday, 8:15 p.m. 19%
Monday, 8:30 p.m. 7%

Responses 626


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Has Commissioner Roger Goodell acted responsibly or overreached on player discipline?

Has not done enough 11%
Has acted responsibly and adequately 48%
Has overreached 37%
No opinion 4%

Responses 639


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Least effective NFL team owner

Daniel Snyder (Washington Redskins) 10%
Mark Davis (Oakland Raiders) 9%
Ralph Wilson (Buffalo Bills) 8%
Mike Brown (Cincinnati Bengals) 8%

Responses 597

NFL team that has shown the most innovation in its business practices

Dallas Cowboys 27%
New England Patriots 11%
Green Bay Packers 8%
Pittsburgh Steelers 8%

Responses 568

Team you would most want to work for

New York Giants 14%
New England Patriots 13%
Green Bay Packers 8%
Pittsburgh Steelers 8%

Responses 611

Sponsor that does the best job activating around the NFL

Anheuser-Busch 22%
Papa John’s 15%
Verizon 10%
Gatorade 9%

Responses 615

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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