SBD/November 27, 2012/Reader Survey

SBD/SBJ Reader Survey: Thoughts On Sports Media And The NFL

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THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of media and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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League/property with the best overall digital strategy

MLB 44%
NFL 20%
NBA 11%

Responses 677

Network that does the best job covering the NFL

ESPN 33%
Fox 23%
CBS 16%
NBC 16%
NFL Network 12%

Responses 684


Phil Ellsworth / ESPN

Sports network that consistently has the highest production values

ESPN 36%
NBC 18%
Fox 13%
CBS 12%
Turner 4%
They are basically the same 15%

Responses 684


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Best produced sports event on television

Super Bowl 36%
Masters 24%
Final Four 12%

Responses 690

Best NFL analyst on television

Cris Collinsworth, NBC 30%
Jon Gruden, ESPN 29%
Phil Simms, CBS 16%
Troy Aikman, Fox 13%

Responses 684


GettyNBC Photo / Zade Rosenthal

Best NFL play-by-play personality on television

Al Michaels, NBC 37%
Jim Nantz, CBS 21%
Mike Tirico, ESPN 19%
Joe Buck, Fox 11%

Responses 683

Best MLB play-by-play personality on television

Bob Costas, MLB Network 31%
Joe Buck, Fox 24%
Dan Shulman, ESPN 21%

Responses 683


Scott Clarke / ESPN

Best MLB analyst on television

Orel Hershiser, ESPN 22%
Tim McCarver, Fox 16%
Terry Francona, ESPN 14%
John Smoltz, Turner 14%

Responses 677


NBAE / Getty Images

Best NBA play-by-play personality on television

Marv Albert, Turner 35%
Mike Breen, ESPN 21%
Mike Tirico, ESPN 17%

Responses 672

ESPN has a different culture under John Skipper compared to George Bodenheimer.

True 30%
False 21%
No opinion 50%

Responses 678

How often have you watched live video of a sporting event on a mobile device in the past three months?

1-5 times 37%
6-10 times 13%
10 times or more 18%
Never 32%

Responses 682

Favorite non-network sports website

Yahoo! Sports 22%
Bleacher Report 17%
SI.com 17%
Deadspin 16%

Responses 687

Favorite major league website

MLB.com 36%
NFL.com 23%
NBA.com 12%
NHL.com 9%

Responses 671

Favorite sports-related mobile app

ESPN ScoreCenter 26%
MLB.com At Bat 20%
WatchESPN 13%

Responses 681

Favorite network-affiliated sports website

ESPN.com 75%
CBSSports.com 13%
NBCSports.com 7%

Responses 674

Best college football play-by-play personality on television

Brent Musburger, ABC 28%
Verne Lundquist, CBS 21%
Gus Johnson, Fox 17%
Brad Nessler, ESPN 17%

Responses 674


Phil Ellsworth / ESPN

Best college football analyst on television

Kirk Herbstreit, ABC 57%
Gary Danielson, CBS 12%
Todd Blackledge, ESPN 8%

Responses 672

Best NASCAR play-by-play personality on television

Mike Joy, Fox 14%
Allen Bestwick, ESPN 13%

Responses 649

Best NASCAR analyst on television

Darrell Waltrip, Fox 14%
Dale Jarrett, ESPN 9%

Responses 646


NBAE / Getty Images

Best NBA analyst on television

Jeff Van Gundy, ESPN 42%
Steve Kerr, Turner 19%
Hubie Brown, ESPN 12%
Reggie Miller, Turner 10%

Responses 667


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Most effective NFL team owner

Robert Kraft (New England Patriots) 39%
John Mara/Steve Tisch (New York Giants) 15%
Jerry Jones (Dallas Cowboys) 10%

Responses 622

Biggest threat to the success of the NFL

Concussions 31%
Improved technology for at-home viewing 25%
Rising ticket prices 19%
In-stadium fan behavior 10%

Responses 639


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Knowing the concern with concussions, would you want your child to play full-contact football?

Yes 35%
No 56%
No opinion 9%

Responses 638

Favorite window (ET) for watching NFL games

Thursday, 8 p.m. 1%
Sunday, 1 p.m. 44%
Sunday, 4:15 p.m. 29%
Sunday, 8:15 p.m. 19%
Monday, 8:30 p.m. 7%

Responses 626


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Has Commissioner Roger Goodell acted responsibly or overreached on player discipline?

Has not done enough 11%
Has acted responsibly and adequately 48%
Has overreached 37%
No opinion 4%

Responses 639


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Least effective NFL team owner

Daniel Snyder (Washington Redskins) 10%
Mark Davis (Oakland Raiders) 9%
Ralph Wilson (Buffalo Bills) 8%
Mike Brown (Cincinnati Bengals) 8%

Responses 597

NFL team that has shown the most innovation in its business practices

Dallas Cowboys 27%
New England Patriots 11%
Green Bay Packers 8%
Pittsburgh Steelers 8%

Responses 568

Team you would most want to work for

New York Giants 14%
New England Patriots 13%
Green Bay Packers 8%
Pittsburgh Steelers 8%

Responses 611

Sponsor that does the best job activating around the NFL

Anheuser-Busch 22%
Papa John’s 15%
Verizon 10%
Gatorade 9%

Responses 615

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