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SBD/November 27, 2012/Reader Survey
SBD/SBJ Reader Survey: Thoughts On Sports Media And The NFL
Published November 27, 2012
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League/property with the best overall digital strategy
| MLB | 44% |
| NFL | 20% |
| NBA | 11% |
Responses 677
Network that does the best job covering the NFL
| ESPN | 33% |
| Fox | 23% |
| CBS | 16% |
| NBC | 16% |
| NFL Network | 12% |
Responses 684
Phil Ellsworth / ESPN
Sports network that consistently has the highest production values
| ESPN | 36% |
| NBC | 18% |
| Fox | 13% |
| CBS | 12% |
| Turner | 4% |
| They are basically the same | 15% |
Responses 684
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Best produced sports event on television
| Super Bowl | 36% |
| Masters | 24% |
| Final Four | 12% |
Responses 690
Best NFL analyst on television
| Cris Collinsworth, NBC | 30% |
| Jon Gruden, ESPN | 29% |
| Phil Simms, CBS | 16% |
| Troy Aikman, Fox | 13% |
Responses 684
GettyNBC Photo / Zade Rosenthal
Best NFL play-by-play personality on television
| Al Michaels, NBC | 37% |
| Jim Nantz, CBS | 21% |
| Mike Tirico, ESPN | 19% |
| Joe Buck, Fox | 11% |
Responses 683
Best MLB play-by-play personality on television
| Bob Costas, MLB Network | 31% |
| Joe Buck, Fox | 24% |
| Dan Shulman, ESPN | 21% |
Responses 683
Scott Clarke / ESPN
Best MLB analyst on television
| Orel Hershiser, ESPN | 22% |
| Tim McCarver, Fox | 16% |
| Terry Francona, ESPN | 14% |
| John Smoltz, Turner | 14% |
Responses 677
NBAE / Getty Images
Best NBA play-by-play personality on television
| Marv Albert, Turner | 35% |
| Mike Breen, ESPN | 21% |
| Mike Tirico, ESPN | 17% |
Responses 672
ESPN has a different culture under John Skipper compared to George Bodenheimer.
| True | 30% |
| False | 21% |
| No opinion | 50% |
Responses 678
How often have you watched live video of a sporting event on a mobile device in the past three months?
| 1-5 times | 37% |
| 6-10 times | 13% |
| 10 times or more | 18% |
| Never | 32% |
Responses 682
| Yahoo! Sports | 22% |
| Bleacher Report | 17% |
| SI.com | 17% |
| Deadspin | 16% |
Responses 687
Favorite major league website
| MLB.com | 36% |
| NFL.com | 23% |
| NBA.com | 12% |
| NHL.com | 9% |
Responses 671
Favorite sports-related mobile app
| ESPN ScoreCenter | 26% |
| MLB.com At Bat | 20% |
| WatchESPN | 13% |
Responses 681
Favorite network-affiliated sports website
| ESPN.com | 75% |
| CBSSports.com | 13% |
| NBCSports.com | 7% |
Responses 674
Best college football play-by-play personality on television
| Brent Musburger, ABC | 28% |
| Verne Lundquist, CBS | 21% |
| Gus Johnson, Fox | 17% |
| Brad Nessler, ESPN | 17% |
Responses 674
Phil Ellsworth / ESPN
Best college football analyst on television
| Kirk Herbstreit, ABC | 57% |
| Gary Danielson, CBS | 12% |
| Todd Blackledge, ESPN | 8% |
Responses 672
Best NASCAR play-by-play personality on television
| Mike Joy, Fox | 14% |
| Allen Bestwick, ESPN | 13% |
Responses 649
Best NASCAR analyst on television
| Darrell Waltrip, Fox | 14% |
| Dale Jarrett, ESPN | 9% |
Responses 646
NBAE / Getty Images
Best NBA analyst on television
| Jeff Van Gundy, ESPN | 42% |
| Steve Kerr, Turner | 19% |
| Hubie Brown, ESPN | 12% |
| Reggie Miller, Turner | 10% |
Responses 667
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Most effective NFL team owner
| Robert Kraft (New England Patriots) | 39% |
| John Mara/Steve Tisch (New York Giants) | 15% |
| Jerry Jones (Dallas Cowboys) | 10% |
Responses 622
Biggest threat to the success of the NFL
| Concussions | 31% |
| Improved technology for at-home viewing | 25% |
| Rising ticket prices | 19% |
| In-stadium fan behavior | 10% |
Responses 639
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Knowing the concern with concussions, would you want your child to play full-contact football?
| Yes | 35% |
| No | 56% |
| No opinion | 9% |
Responses 638
Favorite window (ET) for watching NFL games
| Thursday, 8 p.m. | 1% |
| Sunday, 1 p.m. | 44% |
| Sunday, 4:15 p.m. | 29% |
| Sunday, 8:15 p.m. | 19% |
| Monday, 8:30 p.m. | 7% |
Responses 626
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Has Commissioner Roger Goodell acted responsibly or overreached on player discipline?
| Has not done enough | 11% |
| Has acted responsibly and adequately | 48% |
| Has overreached | 37% |
| No opinion | 4% |
Responses 639
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Least effective NFL team owner
| Daniel Snyder (Washington Redskins) | 10% |
| Mark Davis (Oakland Raiders) | 9% |
| Ralph Wilson (Buffalo Bills) | 8% |
| Mike Brown (Cincinnati Bengals) | 8% |
Responses 597
NFL team that has shown the most innovation in its business practices
| Dallas Cowboys | 27% |
| New England Patriots | 11% |
| Green Bay Packers | 8% |
| Pittsburgh Steelers | 8% |
Responses 568
Team you would most want to work for
| New York Giants | 14% |
| New England Patriots | 13% |
| Green Bay Packers | 8% |
| Pittsburgh Steelers | 8% |
Responses 611
Sponsor that does the best job activating around the NFL
| Anheuser-Busch | 22% |
| Papa John’s | 15% |
| Verizon | 10% |
| Gatorade | 9% |
Responses 615
