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Marketing and Sponsorship

Marketplace Roundup

ESPN DALLAS' Tim MacMahon noted Mavericks Owner Mark Cuban “made his opinion clear in a video he posted to YouTube last week in which he criticized Power Balance bracelets before throwing the display case that was in the Mavericks' locker room in the garbage.” Cuban, grabbing the display, said, “See this stuff? It was a scam when they were on 'Shark Tank.' It's still a scam. I don't care if the NBA was dumb enough to sign an agreement; this is going where it belongs.” Cuban in an e-mail yesterday wrote that he will “not allow the product in the Mavs' locker room” (ESPNDALLAS.com, 11/26).

WELCOME TO THE SHOW
: ESPN.com’s Jon Robinson noted Sony announced plans to "let the people decide the fate" of what player will be on the cover of "MLB 13: The Show" via an online vote. Giants C Buster Posey, Tigers 3B Miguel Cabrera, Dodgers CF Matt Kemp and Pirates CF Andrew McCutchen are “rumored candidates,” with “more names to be announced in the near future” (ESPN.com, 11/26).

SURF’S UP
: The N.Y. POST reports pro surfer Kelly Slater “may have to ‘hang 10’ in a California courtroom over a trademark dispute involving him and surfwear company Quiksilver.” Apparel maker World Marketing “alleges Slater’s brand, VSTR, which launched in January, violates a trademark it had for its Visitor apparel line.” Though Slater “isn’t named in the original complaint, World Marketing served a subpoena to him on Nov. 14 to get him to testify” (N.Y. POST, 11/27).

A MILE IN THEIR SHOES
: In Denver, Jason Blevins reports the Teva Mountain Games in Vail have “lost their title sponsor for the winter and appear to be moving forward without the shoe brand for their popular summer event.” Sources said that while it is “not openly discussed, Teva is out for summer, too.” The summer Teva Mountain Games draw 3,000 athletes and "more than 40,000 spectators." Teva PR Manager Jaime Eschette said, “The approach for us was to put more effort in supporting our athletes on our brand in 2013” (DENVER POST, 11/27).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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