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SBD/November 27, 2012/Marketing and Sponsorship
Marketplace Roundup
Published November 27, 2012
ESPN DALLAS' Tim MacMahon noted Mavericks Owner Mark Cuban “made his opinion clear in a video he posted to YouTube last week in which he criticized Power Balance bracelets before throwing the display case that was in the Mavericks' locker room in the garbage.” Cuban, grabbing the display, said, “See this stuff? It was a scam when they were on 'Shark Tank.' It's still a scam. I don't care if the NBA was dumb enough to sign an agreement; this is going where it belongs.” Cuban in an e-mail yesterday wrote that he will “not allow the product in the Mavs' locker room” (ESPNDALLAS.com, 11/26).
WELCOME TO THE SHOW: ESPN.com’s Jon Robinson noted Sony announced plans to "let the people decide the fate" of what player will be on the cover of "MLB 13: The Show" via an online vote. Giants C Buster Posey, Tigers 3B Miguel Cabrera, Dodgers CF Matt Kemp and Pirates CF Andrew McCutchen are “rumored candidates,” with “more names to be announced in the near future” (ESPN.com, 11/26).
SURF’S UP: The N.Y. POST reports pro surfer Kelly Slater “may have to ‘hang 10’ in a California courtroom over a trademark dispute involving him and surfwear company Quiksilver.” Apparel maker World Marketing “alleges Slater’s brand, VSTR, which launched in January, violates a trademark it had for its Visitor apparel line.” Though Slater “isn’t named in the original complaint, World Marketing served a subpoena to him on Nov. 14 to get him to testify” (N.Y. POST, 11/27).
A MILE IN THEIR SHOES: In Denver, Jason Blevins reports the Teva Mountain Games in Vail have “lost their title sponsor for the winter and appear to be moving forward without the shoe brand for their popular summer event.” Sources said that while it is “not openly discussed, Teva is out for summer, too.” The summer Teva Mountain Games draw 3,000 athletes and "more than 40,000 spectators." Teva PR Manager Jaime Eschette said, “The approach for us was to put more effort in supporting our athletes on our brand in 2013” (DENVER POST, 11/27).
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WELCOME TO THE SHOW: ESPN.com’s Jon Robinson noted Sony announced plans to "let the people decide the fate" of what player will be on the cover of "MLB 13: The Show" via an online vote. Giants C Buster Posey, Tigers 3B Miguel Cabrera, Dodgers CF Matt Kemp and Pirates CF Andrew McCutchen are “rumored candidates,” with “more names to be announced in the near future” (ESPN.com, 11/26).
SURF’S UP: The N.Y. POST reports pro surfer Kelly Slater “may have to ‘hang 10’ in a California courtroom over a trademark dispute involving him and surfwear company Quiksilver.” Apparel maker World Marketing “alleges Slater’s brand, VSTR, which launched in January, violates a trademark it had for its Visitor apparel line.” Though Slater “isn’t named in the original complaint, World Marketing served a subpoena to him on Nov. 14 to get him to testify” (N.Y. POST, 11/27).
A MILE IN THEIR SHOES: In Denver, Jason Blevins reports the Teva Mountain Games in Vail have “lost their title sponsor for the winter and appear to be moving forward without the shoe brand for their popular summer event.” Sources said that while it is “not openly discussed, Teva is out for summer, too.” The summer Teva Mountain Games draw 3,000 athletes and "more than 40,000 spectators." Teva PR Manager Jaime Eschette said, “The approach for us was to put more effort in supporting our athletes on our brand in 2013” (DENVER POST, 11/27).
