SBD/November 27, 2012/Marketing and Sponsorship

Mid-American Conference Trademarking Popular Twitter Hashtag "MACtion"

The Mid-American Conference "has applied for a trademark of the #MACtion term popularized on Twitter during the league's mid-week football broadcasts," according to Jeremy Fowler of MAC Commissioner Jon Steinbrecher said, "Shirts could be on the Web site by the end of the week." The conference is "awaiting word on whether the trademark is granted." Steinbrecher "wasn't sure if the trademark included the Twitter hashtag but believes the conference is looking for 'all of it'" (, 11/26). YAHOO SPORTS' Graham Watson wrote, "Can't fault Steinbrecher for wanting to capitalize on the MAC's newfound popularity." For the "first time in the conference's history, a team has a legitimate chance to play in a BCS bowl," as Kent State and Northern Illinois play in the MAC Championship Game on Friday night and the winner will "have a good chance to move up into the top 16 of the BCS standings." Watson: "If the MAC is granted a trademark, the conference might want to give some props to the website Everyday Should Be Saturday, who (we believe) coined the phrase back in 2008" (, 11/26).
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