SBD/November 27, 2012/Marketing and Sponsorship

Robert Griffin III, Notre Dame Gear The Big Sellers During Cyber Monday

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)
Ohio State T-shirt is top selling Fanatics item on Cyber Monday
Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-selling team and the “Notre Dame BCS Bound” T-shirt -- one of 30 hot-market Irish shirts sold by Fanatics -- was the No. 2 selling item overall. Eleven of the top 20 selling items at Fanatics.com carry Notre Dame logos. However, the top-selling item yesterday at Fanatics was the Ohio State-Michigan undefeated T-shirt. NFL QBs were the top three sellers at Fanatics, with Griffin first, Broncos QB Peyton Manning second and Packers QB Aaron Rodgers third. NFL.com jersey sales for yesterday have Griffin first, Manning second and Giants WR Victor Cruz third. The Giants, Steelers and Patriots were the top-selling teams on NFL.com yesterday. Cyber Monday sales were up an astounding 34% from '11 on Fanatics.com, where the top-selling teams yesterday were Notre Dame, Alabama and Ohio State. Fanatics.com administers e-commerce for the MLB, NASCAR NBA, NFL, NHL and many other large sports properties, but their results do not include sales from league sites. A spokesperson for MLB.com said online sales doubled from Cyber Monday '11.
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug