SBD/November 27, 2012/Marketing and Sponsorship

Robert Griffin III, Notre Dame Gear The Big Sellers During Cyber Monday

Ohio State T-shirt is top selling Fanatics item on Cyber Monday
Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-selling team and the “Notre Dame BCS Bound” T-shirt -- one of 30 hot-market Irish shirts sold by Fanatics -- was the No. 2 selling item overall. Eleven of the top 20 selling items at carry Notre Dame logos. However, the top-selling item yesterday at Fanatics was the Ohio State-Michigan undefeated T-shirt. NFL QBs were the top three sellers at Fanatics, with Griffin first, Broncos QB Peyton Manning second and Packers QB Aaron Rodgers third. jersey sales for yesterday have Griffin first, Manning second and Giants WR Victor Cruz third. The Giants, Steelers and Patriots were the top-selling teams on yesterday. Cyber Monday sales were up an astounding 34% from '11 on, where the top-selling teams yesterday were Notre Dame, Alabama and Ohio State. administers e-commerce for the MLB, NASCAR NBA, NFL, NHL and many other large sports properties, but their results do not include sales from league sites. A spokesperson for said online sales doubled from Cyber Monday '11.
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