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SBD/November 27, 2012/Marketing and SponsorshipPrint All
Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-selling team and the “Notre Dame BCS Bound” T-shirt -- one of 30 hot-market Irish shirts sold by Fanatics -- was the No. 2 selling item overall. Eleven of the top 20 selling items at Fanatics.com carry Notre Dame logos. However, the top-selling item yesterday at Fanatics was the Ohio State-Michigan undefeated T-shirt. NFL QBs were the top three sellers at Fanatics, with Griffin first, Broncos QB Peyton Manning second and Packers QB Aaron Rodgers third. NFL.com jersey sales for yesterday have Griffin first, Manning second and Giants WR Victor Cruz third. The Giants, Steelers and Patriots were the top-selling teams on NFL.com yesterday. Cyber Monday sales were up an astounding 34% from '11 on Fanatics.com, where the top-selling teams yesterday were Notre Dame, Alabama and Ohio State. Fanatics.com administers e-commerce for the MLB, NASCAR NBA, NFL, NHL and many other large sports properties, but their results do not include sales from league sites. A spokesperson for MLB.com said online sales doubled from Cyber Monday '11.
Great Clips yesterday announced that it has joined Hendrick Motorsports as a primary sponsor of the team’s No. 5 Chevrolet with driver Kasey Kahne for three NASCAR Sprint Cup Series races next season. Great Clips was Kahne’s co-primary sponsor in the Nov. 4 race at Texas Motor Speedway, marking the company’s first-ever Sprint Cup sponsorship. The company will be the No. 5 team’s primary sponsor March 17 at Bristol, July 28 at Indianapolis and Sept. 22 at New Hampshire (Hendrick Motorsports). SPORTSBUSINESS JOURNAL’s Tripp Mickle notes Great Clips "will shift its NASCAR spending next year by dropping two Nationwide Series race title sponsorships in order to sponsor Kasey Kahne’s No. 5 car." Great Clips has “sponsored Kahne since he made his Busch Series debut" in '01. Sources valued the three-race deal with Kahne “at more than $1 million." The agreement “shrinks the number of available races on Hendrick Motorsports’ No. 5 car from seven to four" for the '13 season. Great Clips will "continue its full-season primary sponsorship of Turner Motorsports’ Nationwide Series program," with Kahne to drive in 10 Nationwide races next year "for the brand and Turner." Great Clips VP/Marketing & Communications Terri Miller said that the salon “plans to develop a commercial for next year that features Kahne.” Great Clips has partnered with History Channel “to feature Kahne converting his garage into a man cave.” The company also will “run a show car program and promote its ties to Kahne at retail” (SPORTSBUSINESS JOURNAL, 11/26 issue).
The Mid-American Conference "has applied for a trademark of the #MACtion term popularized on Twitter during the league's mid-week football broadcasts," according to Jeremy Fowler of CBSSPORTS.com. MAC Commissioner Jon Steinbrecher said, "Shirts could be on the Web site by the end of the week." The conference is "awaiting word on whether the trademark is granted." Steinbrecher "wasn't sure if the trademark included the Twitter hashtag but believes the conference is looking for 'all of it'" (CBSSPORTS.com, 11/26). YAHOO SPORTS' Graham Watson wrote, "Can't fault Steinbrecher for wanting to capitalize on the MAC's newfound popularity." For the "first time in the conference's history, a team has a legitimate chance to play in a BCS bowl," as Kent State and Northern Illinois play in the MAC Championship Game on Friday night and the winner will "have a good chance to move up into the top 16 of the BCS standings." Watson: "If the MAC is granted a trademark, the conference might want to give some props to the website Everyday Should Be Saturday, who (we believe) coined the phrase back in 2008" (SPORTS.YAHOO.com, 11/26).
ESPN DALLAS' Tim MacMahon noted Mavericks Owner Mark Cuban “made his opinion clear in a video he posted to YouTube last week in which he criticized Power Balance bracelets before throwing the display case that was in the Mavericks' locker room in the garbage.” Cuban, grabbing the display, said, “See this stuff? It was a scam when they were on 'Shark Tank.' It's still a scam. I don't care if the NBA was dumb enough to sign an agreement; this is going where it belongs.” Cuban in an e-mail yesterday wrote that he will “not allow the product in the Mavs' locker room” (ESPNDALLAS.com, 11/26).
WELCOME TO THE SHOW: ESPN.com’s Jon Robinson noted Sony announced plans to "let the people decide the fate" of what player will be on the cover of "MLB 13: The Show" via an online vote. Giants C Buster Posey, Tigers 3B Miguel Cabrera, Dodgers CF Matt Kemp and Pirates CF Andrew McCutchen are “rumored candidates,” with “more names to be announced in the near future” (ESPN.com, 11/26).
SURF’S UP: The N.Y. POST reports pro surfer Kelly Slater “may have to ‘hang 10’ in a California courtroom over a trademark dispute involving him and surfwear company Quiksilver.” Apparel maker World Marketing “alleges Slater’s brand, VSTR, which launched in January, violates a trademark it had for its Visitor apparel line.” Though Slater “isn’t named in the original complaint, World Marketing served a subpoena to him on Nov. 14 to get him to testify” (N.Y. POST, 11/27).
A MILE IN THEIR SHOES: In Denver, Jason Blevins reports the Teva Mountain Games in Vail have “lost their title sponsor for the winter and appear to be moving forward without the shoe brand for their popular summer event.” Sources said that while it is “not openly discussed, Teva is out for summer, too.” The summer Teva Mountain Games draw 3,000 athletes and "more than 40,000 spectators." Teva PR Manager Jaime Eschette said, “The approach for us was to put more effort in supporting our athletes on our brand in 2013” (DENVER POST, 11/27).