Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/November 26, 2012/Marketing and Sponsorship
Published November 26, 2012
RACE TO THE END: In Denver, Joe Nguyen reported Old Spice has enlisted former NBAer Dikembe Mutombo to star in the company's new online game, "Dikembe Mutombo’s 4½ Weeks to Save the World.” The game, which launched last Monday, features a “new level every week until Dec. 21, or the so-called ‘end date’ of the Mayan calendar.” The game is "totally worth it just from the title sequence alone” (DENVERPOST.com, 11/23).
A PARTY ISN'T COMPLETE WITHOUT...: In Columbia, Andrew Shain noted Univ. of South Carolina mascot Cocky is “no longer confined to the ball fields.” For $100 an hour and $50 for community activities, “anyone can add USC’s mascot to an event.” And Cocky is “in demand,” as South Carolina cheerleading coach Erika Goodwin said that Cocky has “attended 114 events in the year ending June 30, up 30 percent from the previous year.” The South Carolina mascot “has company.” Clemson Assistant AD/Promotion John Seketa said that the Clemson Tiger mascot makes “about 160 appearances a year at $70 for 90 minutes plus mileage” (Columbia STATE, 11/24).