NFL Clears Players In PED Investigation Valero Alamo Bowl Extends With Big 12, Pac-12 Chris Kirk Signs Endorsement Deal With Randrr UCLA Health To Sponsor Lakers' Practice Facility Buffalo Wild Wings Renews NCAA Partnership Roger Curtis Leaving Michigan Int'l Speedway Adidas Chair Hainer Talks Upcoming Retirement Nebraska Cuts Club Memberships For Employees Arthur Ashe Stadium's New Roof Blocking Out Sun Former NFLer Looks To Supreme Court In Appeal
SBD/November 26, 2012/Events and AttractionsPrint All
The ATP tournament in Memphis is "receiving a new name: The U.S. National Indoor Tennis Championships," according to Kyle Veazey of the Memphis COMMERCIAL APPEAL. Event owner Sharks Sports & Entertainment said that the new name is "part of a long-term branding initiative." SSE Exec VP/Business Operations Michael Lehr said that the company "is in 'active discussions with over half a dozen' potential naming or presenting sponsors for the event, but that the 'Indoor' moniker will remain a constant regardless of who sponsors it." The '13 event is scheduled for Feb. 18-24. The men's event was most recently known as the Regions Morgan Keegan Championships. The '13 event is "the last for Memphis as a 500-level event on the ATP Tour." Beginning in '14, it will be "a 250-level event, the tour's lowest level." The re-branding will "coincide with a new marketing campaign touting 'Tennis Week in Memphis'" (Memphis COMMERCIAL APPEAL, 11/22).