USA Swimming Exec Dir Chuck Wielgus Dies Orlando Pride Do Not Sell Out Marta's Debut S.F. Sports Legends Given Street Names Near Candlestick Cubs Fans Buy Up Replica World Series Rings Target Field Named First Gold LEED Certification In U.S. Tim Howard Issues Apology Following Fan Altercation A's To Reveal New Ballpark Site In '17 Bettman Insists NHL Will Not Go To PyeongChang ESPN Events Purchases Miami Beach Bowl Triple-A Isotopes Trying One-Day Rebrand
SBD/November 26, 2012/Events and AttractionsPrint All
The ATP tournament in Memphis is "receiving a new name: The U.S. National Indoor Tennis Championships," according to Kyle Veazey of the Memphis COMMERCIAL APPEAL. Event owner Sharks Sports & Entertainment said that the new name is "part of a long-term branding initiative." SSE Exec VP/Business Operations Michael Lehr said that the company "is in 'active discussions with over half a dozen' potential naming or presenting sponsors for the event, but that the 'Indoor' moniker will remain a constant regardless of who sponsors it." The '13 event is scheduled for Feb. 18-24. The men's event was most recently known as the Regions Morgan Keegan Championships. The '13 event is "the last for Memphis as a 500-level event on the ATP Tour." Beginning in '14, it will be "a 250-level event, the tour's lowest level." The re-branding will "coincide with a new marketing campaign touting 'Tennis Week in Memphis'" (Memphis COMMERCIAL APPEAL, 11/22).