SBD/November 21, 2012/Research and Ratings

Print All
  • Gobble Gobble: Thanksgiving Day Telecasts Remain Big Ratings Draw For NFL

    The NFL’s annual Thanksgiving Day games continue to be among the league’s most-viewed games each season. Last year’s two games -- Dolphins-Cowboys on CBS and Packers-Lions on Fox -- were the most-viewed regular-season games, respectively. Those games also were the top two shows on all of TV during the fall season. Both networks have seen a rise in Thanksgiving ratings in recent years. Both CBS and Fox have seen their game audiences rise over the last two Thanksgivings. Last season also marked the first time a Lions game topped a Cowboys game since ’07. Both CBS and Fox will be challenged this year as NBC gets the Thanksgiving primetime game, which had aired on NFL Network in recent years. NFL Net’s 49ers-Ravens game last year remains its most-watched program ever (5.3 rating, 10.7 million viewers).

    NFL THANKSGIVING DAY GAME AUDIENCE TREND
    CBS
    YEAR
    GAME
    START
    RATING
    VIEWERS (000)
    '11
    Dolphins-Cowboys
    4:15pm
    14.3
    30,901
    '10
    Patriots-Lions
    12:30pm
    13.4
    27,753
    '09
    Raiders-Cowboys
    4:15pm
    11.6
    25,207
    '08
    Titans-Lions
    12:30pm
    9.7
    18,551
    '07
    Jets-Cowboys
    4:15pm
    12.0
    24,978
    Fox
    YEAR
    GAME
    START
    RATING
    VIEWERS (000)
    '11
    Packers-Lions
    12:30pm
    14.8
    30,171
    '10
    Saints-Cowboys
    4:30pm
    13.9
    31,874
    '09
    Packers-Lions
    12:30pm
    11.1
    21,990
    '08
    Seahawks-Cowboys
    4:30pm
    10.5
    22,711
    '07
    Packers-Lions
    12:30pm
    13.2
    25,324

     

    Print | Tags: Research and Ratings, Nielsen Media Research, NFL, CBS, Fox
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug