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Undefeated Notre Dame Delivers Highest Ratings For NBC's Coverage Since '05

NBC averaged a 2.8 rating and 4.4 million viewers for its seven Notre Dame home football games this season, marking the net’s best Notre Dame package since '05. NBC was also up 69% and 67%, respectively, from a 1.7 rating and 2.6 million viewers last season, which marked the net’s lowest Notre Dame package since it acquired rights in '91. The net’s best Notre Dame audience this season was the Sept. 22 game against Michigan (6.4 million viewers). That also marked NBC’s best ND game viewership since '05. Three Notre Dame games averaged over 5.0 million viewers this season, compared to zero last season (Austin Karp, THE DAILY). Notre Dame will clinch a spot in the BCS Championship game with a win against USC on Saturday, and in Indianapolis, Anthony Schoettle noted the school's "massive following ... is expected to push TV viewership to a high water mark" for the title game. Should Notre Dame meet current No. 2-ranked Alabama in the championship game, broadcast experts believe "more than 25 million households could tune in." That would "mean a 25-plus rating, which is higher than the record 21.7 rating" for the '06 Texas-USC title game (IBJ.com, 11/19).

FEELING GREEN: ESPN’s Darren Rovell reported with Notre Dame currently the top-ranked team in the BCS standings, things "are greener than ever before for the Fighting Irish -- green as in money.” TiqIQ noted tickets for the BCS title game jumped from $1,829 last week to $2,201 on Tuesday with Notre Dame "in the driver’s seat.” Meanwhile, oddsmaker Jimmy Vaccaro indicated that a potential Alabama-Notre Dame championship game “will be the most-bet game in college football history” (“Money Talk,” ESPN.com, 11/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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