SBD/November 21, 2012/Marketing and Sponsorship

Marketplace Roundup

DeMarini's new apparel will be available online starting next Monday
In Portland, Allan Brettman noted softball and baseball bat manufacturer DeMarini Sports announced Monday “it is now making apparel for those sports.” Under the "Game Day" line, the company will “offer compression and looser-fitting garments designed to be worn under a uniform.” The apparel will be “available starting Nov. 26 online and in retail stores Jan. 1” (OREGONLIVE.com, 11/19).

GAME TIME: In Boston, Scott Kirsner examined start-up Spogo’s iPhone app, which “serves up a string of real-time questions about the NFL game you’re watching, such as ‘What will be the result of this drive?’ or ‘How will the coaches greet each other at the end of the game?’" With each correct answer, users “earn points that can be cashed in for drinks or food at a bar or restaurant.” Co-founder Andrew Vassallo said that the company has “signed up more than 50 eateries in Boston and New York.” Kirsner noted if Spogo can “prove that it is bringing in new customers, the start-up may charge bars to advertise through the app and provide analytics about each campaign’s effectiveness” (BOSTONGLOBE.com, 11/19).

CHANGING TEAMS: In N.Y., Stuart Elliott noted the Cubs selected Schafer Condon Carter, Chicago, as the team’s ad agency of record. Billings “were not disclosed.” The account was “previously handled” by Brooklyn Brothers, N.Y. (NYTIMES.com, 11/18).
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