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Marketing and Sponsorship

Marketplace Roundup

The NBA D-League Springfield Armor has signed a presenting sponsorship agreement with MGM Springfield that includes a jersey logo deal. The company’s logo also will be on the court during the team’s home games at the MassMutual Center. Financial terms of the one-year deal were not disclosed. The jersey deal is the fourth in the 16-team D-League. The other teams with jersey deals are Rio Grande Valley (Lone Star National Bank), Erie (Lake Erie College of Osteopathic Medicine) and Texas (Choctaw Casino Resorts). The Armor are a direct affiliate franchise of the Nets (John Lombardo, SportsBusiness Journal).

WINE & DINE: In DC, Sarah Kogod reported steakhouse Ruth’s Chris is “offering a series of prix-fixe dinners at its various locations, complete with Redskins-specific details.” The restaurant announced that it will celebrate the Redskins’ 80th anniversary by offering a 5-course meal with Ruth’s Chris wine that will cost $85. The wine it is referring to “is the Redskins Reserve wine, introduced a few months back.” The featured dessert is listed on the menu as “Chocolate Covered Strawberries served Redskins style” (WASHINGTONPOST.com, 11/15).

THE SUN WILL COME OUT: Sun Sports announced that AT&T U-Verse will be the presenting sponsor for Heat broadcasts this year for the third consecutive season. The net's “Heat Live” pregame show will be sponsored by Papa John’s, while the halftime show is sponsored by Chevrolet and the postgame show presented by Hyundai. In addition, Sun Sports announced South and Vista BMW will sponsor the 25th anniversary entitlement, with JM Lexus presenting Heat Week as part of its full-season sponsorship (Sun Sports).

CHOSEN ONE
: AD AGE’s Mallory Russell noted Samsung's ranking this week on the Viral Video Chart marks its “38th appearance and 25th week on the Chart this year.” Samsung's Galaxy Note II campaign this week is “No.1 for a second time, garnering 15 million views last week and 24 million views in all.” Its video, "LeBron's Day," shows how Heat F LeBron James “uses the Galaxy II Note at breakfast with his son, at the barbershop and elsewhere throughout his day” (ADAGE.com, 11/15).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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