SBD/November 15, 2012/Research and Ratings

Sports Execs Feel Multi-Channel Distribution Is Best Way For Nets To Challenge ESPN

Sports execs feel that outside of securing rights for sports properties, creating multi-channel distribution (TV, web, mobile, etc.) should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S., according to a Turnkey Sports Poll conducted in October. Thirty-nine percent of execs polled said multi-channel distribution was the top priority, while 27% said engaging 18-34 year-old males and 22% said original content (Turnkey Sports).

In addition to securing media rights for sports properties, which of the following should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S.?
PRIORITY
%
Multi-channel distribution (web, tv, mobile, etc.)
39%
Engaging the 18-34 male demographic
27%
Original content
22%
Assembling a stable of popular broadcasters
8%
Not sure/No response
4%

 

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