NFFC's Charges Against NFL Thrown Out Motorsports HOF To Re-Open In Daytona Pepsi Moji Night At Yankee Stadium BS&E May Open Naming-Rights Division Tharp Named Darlington Raceway President Meeting Scheduled On Golfers Skipping Rio Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions Indians' Streak Helps Ticket Sales
SBD/November 15, 2012/Research and RatingsPrint All
Sports execs feel that outside of securing rights for sports properties, creating multi-channel distribution (TV, web, mobile, etc.) should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S., according to a Turnkey Sports Poll conducted in October. Thirty-nine percent of execs polled said multi-channel distribution was the top priority, while 27% said engaging 18-34 year-old males and 22% said original content (Turnkey Sports).In addition to securing media rights for sports properties, which of the following should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S.?
PRIORITY% Multi-channel distribution (web, tv, mobile, etc.)39% Engaging the 18-34 male demographic27% Original content22% Assembling a stable of popular broadcasters8% Not sure/No response4%