Miller Lite Renews NHMS Sponsorship Hagel Seeks Info On NFL's Military Ties Jaguars President Talks Stadium Upgrades Tweet Pic Of The Day Goodell Vows To Reform Conduct Policy Marriott Will "Review" NFL Sponsorship Oklahoma To Debut Football Uniforms Weekend Plans Crandon Park Tennis Center Expansions In Doubt Huge Early Interest For Royals Playoff Tickets
SBD/November 15, 2012/Research and RatingsPrint All
Sports execs feel that outside of securing rights for sports properties, creating multi-channel distribution (TV, web, mobile, etc.) should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S., according to a Turnkey Sports Poll conducted in October. Thirty-nine percent of execs polled said multi-channel distribution was the top priority, while 27% said engaging 18-34 year-old males and 22% said original content (Turnkey Sports).In addition to securing media rights for sports properties, which of the following should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S.?
PRIORITY% Multi-channel distribution (web, tv, mobile, etc.)39% Engaging the 18-34 male demographic27% Original content22% Assembling a stable of popular broadcasters8% Not sure/No response4%