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SBD/November 15, 2012/Research and Ratings
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Sports Execs Feel Multi-Channel Distribution Is Best Way For Nets To Challenge ESPN
Sports execs feel that outside of securing rights for sports properties, creating multi-channel distribution (TV, web, mobile, etc.) should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S., according to a Turnkey Sports Poll conducted in October. Thirty-nine percent of execs polled said multi-channel distribution was the top priority, while 27% said engaging 18-34 year-old males and 22% said original content (Turnkey Sports).
In addition to securing media rights for sports properties, which of the following should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S.?PRIORITY %Multi-channel distribution (web, tv, mobile, etc.) 39%Engaging the 18-34 male demographic 27%Original content 22%Assembling a stable of popular broadcasters 8%Not sure/No response 4%
