SBD/November 15, 2012/Research and Ratings

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  • Sports Execs Feel Multi-Channel Distribution Is Best Way For Nets To Challenge ESPN

    Sports execs feel that outside of securing rights for sports properties, creating multi-channel distribution (TV, web, mobile, etc.) should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S., according to a Turnkey Sports Poll conducted in October. Thirty-nine percent of execs polled said multi-channel distribution was the top priority, while 27% said engaging 18-34 year-old males and 22% said original content (Turnkey Sports).

    In addition to securing media rights for sports properties, which of the following should be the top priority for a sports media outlet aiming to challenge ESPN in the U.S.?
    PRIORITY
    %
    Multi-channel distribution (web, tv, mobile, etc.)
    39%
    Engaging the 18-34 male demographic
    27%
    Original content
    22%
    Assembling a stable of popular broadcasters
    8%
    Not sure/No response
    4%

     

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