McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel New Nike Spot Highlights LeBron's Game 7 Block Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague
SBD/November 15, 2012/Marketing and Sponsorship
Manchester United Seeking To "Dramatically" Increase Value Of Kit Deal With Nike
Published November 15, 2012
SEEKING FAIR DEAL: In London, Ian Herbert writes, "When the present deal was negotiated in 2002, United were a publicly floated company and preferred to take as much risk as possible away from any sponsorship tie-up." It meant a profit-share arrangement was "put in place which ensured United received only a proportion of the cash generated from worldwide shirt sales in exchange for a guaranteed sum" (London INDEPENDENT, 11/15). The FINANCIAL TIMES' Roger Blitz notes ManU is "backing plans for the Premier League to adopt its own version of Uefa's financial fair play regulations to improve the finances of English football's top-tier clubs." EPL clubs today will "renew discussions on options to introduce cost controls across all 20 clubs." ManU is "unlikely to support measures being mooted among some clubs to control wages" (FINANCIAL TIMES, 11/15).